Business

Building Your Network with Giuliano Gigliotti

Published

5 years ago

September 29, 2020

Tending to your networks is crucial for the success of any business. Business networking has the ability to attract potential customers, partners, and services. While a large and well-known company may have little need for further networking due to their prominence and established position within the business community, networking is extremely important for smaller businesses that do not yet have such advantages. For these businesses, aggressive and effective networking can serve as one of the fastest methods of growth. Possible gains in networking for a small company include association with like-minded entities, introductions to new customer groups, and even useful information and added perspective regarding the business from other players.

Young entrepreneur Giuliano Gigliotti is one of those who has found great success in business networking. Giuliano ventured into networking when he was just eighteen years old, moving to Los Angeles from Ohio in order to capitalize on the opportunities to be found in L.A. This bold trip would be the first of many for Giuliano. Since then, he has travelled as far as Mexico, London, and France, all in the name of extending his network to an international audience.

In the hustle and bustle of L.A.’s world of business, Giuliano found his calling in networking. Through his experiences, he discovered that his magnetic personality was a natural fit for the job, and that networking was second nature to him. Beyond just expanding his network, Giuliano was also able to broaden his own knowledge through his experiences in the industry. In the entrepreneurial circles of Los Angeles, Giuliano built up the foundations for his future accomplishments. He learned fundamentals about building businesses from the ground up, ins-and-outs of running a business, and the mindset necessary in order to achieve success.

The world of business networking has proven highly rewarding for a charismatic workaholic like Giuliano. The type to mix business and pleasure, Giuliano says he sees fun and work as interchangeable. One of the unique things in Giuliano’s working habits is how he truly finds joy in his work. With virtually no downtime, Giuliano remains ever-vigilant for potential business ventures and opportunities for profit. One example of this is that, in spite of the large number of countries he has visited, Giuliano sees none of these trips as vacations, each trip being done with a single-minded goal to diversify his income and capture new markets for promotions. Though this might seem like a tedious life to some, for Giuliano pleasure and profit are two sides of the same coin.

This way of living has worked out very well for the young entrepreneur. His way of living blurs the line between personal and professional investment. After all, Giuliano claims, an entrepreneur’s best and first investment should always be in himself. He recommends for others to enrich their lives the same way he does, by living a life of positivity and constantly pushing himself to be the best. This mindset has helped Giuliano prevent feeling burned out, and he’s adamant that he has no plans to retire any time in the foreseeable future.

Despite his current success, Giuliano continues to push himself to strive for more and continues to search for new markets in new places. With his every move, he continues to take every opportunity to learn, build his business, and profit. This combined with Giuliano’s unique business mentality means that he is able to enhance his own life while enjoying every minute of his work.

Giuliano now hopes to share the wonders of a positivity-driven mindset to his audience. Seeing his positivity as the primary driver of success, he now hopes to instill this in a new generation of businessmen so that they may also enrich their business as well as their personal lives through the power of positivity. Used to using his influence to promote various brands, Giuliano hopes that his latest offering, a product called Positivity, will eventually take over the market.

You can follow Giuliano and his messages of positivity on his Instagram, @Gilligan710.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.