Business

Building Authority with Carson Spitzke – Spitz Solutions Owner

Published

3 years ago

June 13, 2022

Carson Spitzke is the founder of Spitz Solutions, a media relations firm that helps businesses online authority and differentiate themselves from their competitors. Carson developed an exceptional skill set working with major brands before starting Spitz Solutions, which he uses to assist clients in gaining a larger share of the market through standing out and becoming seen as industry experts.

Spitz Solutions does this by creating high-quality articles that convert potential leads into clients. By establishing a strong online presence, placing his clients on major publications such as Forbes and Entrepreneur and verifying their social media accounts, Carson establishes his clients as thought leaders in their fields.

If you want to properly position yourself or your business here are a few tips to take advantage of.

Become an expert in your industry by learning all about it

Before you can be seen as an authority, you need to become an expert in your industry. Staying informed on the latest developments, trends, and topics is important, but it is equally important for you to become a reliable source of information for others. Knowing what you’re talking about will make people more likely to trust your recommendations and seek your advice.

Use social media to share your knowledge

Sharing your knowledge and connecting with others in your industry is easy with social media. When you post valuable content, people will start to see you as an expert. If you can also get involved in social media conversations and offer helpful advice, you’ll further solidify your position as an authority figure. This can be an excellent way to connect with other industry experts and build relationships that benefit you, your business, and others’ perception.

Prove your knowledge to others

You can demonstrate your expertise by being featured in popular publications. If you can get your work published in high-quality outlets, it will show that others value your opinion. This can help you build authority and attract new clients. You can also display testimonials, reviews, awards and endorsements. The best way to accomplish this is to become a topic or industry expert and market yourself so that others are aware of it as well.

Create a dedicated fanbase

To establish yourself as an authority, you also need to earn the trust of your audience. This means being honest and transparent about your expertise, and providing valuable information that is useful to others. It also means responding to feedback and criticism in a timely manner so that people feel like they can rely on you for reliable advice. With patience and dedication, you can earn the trust of your audience and build a reputation as an expert in your field.

By following these tips, you can start to position yourself or your business as an authority within your industry. This can help you attract new clients, build credibility, and establish yourself as a thought leader. If you want to learn more about how to do this for yourself check out Spitz Solutions.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

1 week ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.