Business

Brother Ben X Digital Real Estate Program Is COVID-19 Kryptonite

Published

4 years ago

August 15, 2020

Ben X describes the Digital Real Estate program and how it got started.

I teach people how to become mentally, spiritually, and financially free through my Digital Real Estate program. Our company Assets Before Splurging have several courses and classes but the top tier program is Digital Real Estate which teaches you how to build and scale your business online with passive IMPACT to bring about passive INCOME. I often teach my students, “don’t focus on passive income… instead focus on passive impact, because the more people you impact the income will come.

The idea of me creating a program stemmed from me gaining over half a billion views on Facebook alone, 40+ million on Youtube and over a million followers on social media earning 6 figures in my early 20s after having no degrees in what I’m doing. People all over the world began asking me for advice and guidance on how to do what I did so I created a program showing them just that. I dropped out of college after hearing the Honorable Minister Louis Farrakhan teach on “debt is slavery” and I honestly was not learning anything valuable in college, so the creativity came from my adversity.

Within the last year I teamed up with my brother Jake Tayler Jacobs and we’ve built a 7-figure financial and life institute. We came up with Digital Real Estate name one day on our podcast and the concept has been impacting thousands. We teach how to find your purpose, tie it into your Digital Real Estate business, how to create content properly, find your target audience, even how to make money without your own product and how to scale it to a six figure business the same exact way we did.

One of my biggest accomplishments is helping thousands of people change their mindset about themselves, life, and their finances. To be specific, for me my biggest accomplishment in business outside of impacting so many people is the impact the business had on Jason King (@Jason.king.biz on Instagram) he came into the course after being laid off due to COVID-19 and made $11,000 in 4 weeks. He was so helpful inside of our private Facebook group we made him a coach for the Digital Real Estate program, he started to get so many testimonials that Jake Tayler Jacobs and I hired him under ABS and now he has his own podcast, teaches weekly on Facebook and have a whole new energy compared to how he first came into the class.

The second biggest accomplishment is the impact the program had on a brother named 11Hrtz(on Instagram). He came into the program and procrastinated, and months later finally applied and made $1500 in one day when he was struggling to make a couple hundred a week due to COVID-19. Unfortunately after revealing this to his family he was robbed and stolen from and he announced this inside of the private group we had, so I decided to raise money for him that night so he could at least get a laptop. That night along with the support of the other tribe member Jake and I gave him $1,000 to get him going and surprisingly he did much more than just buy a laptop to get on his feet. In just a couple days he used that money to not only buy a laptop but buy a digital asset and sold it making $10,000 in one day. The great part about this story is he bought my course homeless and he was homeless when he announced he was robbed and because of the Digital Real Estate program he is doing well and in high spirits.

Lastly a big accomplishment of ours was making $200k+ in the month of June now scaling up with the next goal of doing $500k per month in our Life & Financial institute. This accomplishment was last purposely because to me life isn’t about the passive income, but about the passive impact, the bible says seek ye FIRST the kingdom of heaven and all of its righteousness and all of these things will be added to you, so what makes this a real accomplishment is being able to be an example that when you accept your own and be yourself God will bless you with what was promised.

As a student of the Honorable Minister Louis Farrakhan we are taught to do for self and don’t wait on others to do for us what we have the power to do for ourselves. One of the things I learned in business is that you don’t have to guess the business because business is about providing a service or product, so it’s more so about listening. So over the years I listened to the questions that my community asked me about making money and running a business online and I built the program based on what I did and what they asked me about. Another motivation was me HATING MY JOB, I worked out a warehouse job that reminded me of the plantation I read about then I worked at FED-EX and had an awakening thought. The thought was, “I’m throwing all these boxes on the truck, if I came to work next week going 10x harder throwing a thousand more boxes on the truck my paycheck will be the same, but if I worked for myself the more productive I am the more reward I receive” and it was it from there… I fired my boss before he fired me.

Minister Louis Farrakhan said “adversity is the mother of creativity” so being that I dropped out of college and quit two jobs I had to become creative and be consistent and I knew if I was able to do it and I dropped out of college than my people who are from the same background as me could do the same and it has been a success.

Honestly… there has been no challenges due to Covid-19. Covid-19 and this pandemic has made business sky rocket and maybe the only challenges we’ve had was having our money tied up by stripe because we scaled a lot faster than expected so they have our money on hold because they deemed it at risk for disputes because we scaled so fast. Due to Covid-19 everyone is watching and shopping online, so it made people value and more attention to what we’ve been teaching the whole time. How we overcame the stripe problem was switching merchant accounts to a company that supports our community that we have built a relationship with. We showed proof of funds, explained why our business scaled so fast they understood, and we got back rolling. In the meantime, of getting the backend together we continued to promote, but put everyone on a waiting list as we fed them content leading them to crave for the programs. When we opened back up sales began to roll in like we never left.

Honestly I think it’s due to what’s going on in the world today, it’s forcing them to see what I’ve been teaching and talking about over the years. One of the things I explained to them is having an online presence right now is almost paramount for business, although I believe it was even before COVID-19. Watch time is increasing on social platforms, zoom app usage is growing rapidly and online sales are increasing due to people not wanting to be around everyone due to the virus.

One of the things that may catch their eye about our program is the multiple ways you can make money. I’m often asked, “do I have to have a business or product to succeed in Digital Real Estate?” and the answer is absolutely not, because we show you how to make money with a product/service or without one. Not only that, but many schools are closed down and the ones that did open I saw in New York, coronavirus creeped in so it closed back down, this has forced parents to think about home schooling. What better way to pivot than to learn how make money online from home passively and be able to spend more time with your family.

Brother Ben X Instagram

Business

Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy

Published

2 weeks ago

November 3, 2024

Matthew Wiles

Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.

The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.

Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.

Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.

Essential Steps to Starting Your Online Business

At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.

“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”

The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.

He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.

Build a Sales Funnel

Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.

Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.

Attracting Attention—The ‘Eyeball’ Factor

Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.

Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.

Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.

He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.

After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.

He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.

The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.

By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.

Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.

As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.