Business

Brandquad: Managing a Team Remotely and Impact on Performance

Published

5 years ago

April 15, 2020

Today, remote management or remote management is a management solution adopted by the majority of companies. Indeed, with the impact of Covid-19, many employees are forced to work from home. Remote management is thus becoming, for companies, one of the keys to overcome this crisis. However, working remotely cannot be improvised and the managers who implement this method at the time of this health crisis must have in mind a few rules of good practice. This is why Brandquad, an international company that has been successfully using this working method for several years now, has decided to share its good advice to help companies to make remote management work in an optimal way.

When working remotely with employees from different backgrounds, there are a number of obstacles that companies have to overcome. According to Anthony and Phillip from Brandquad, there are four barriers to overcome: cultural differences, distance, language, and professions. However, this is no easy task for this international company specializing in product content management. Here are his tips.

Making remote management work

Established in Paris, Moscow and Dubai, Brandquad is a master in the art of bringing together very different and culturally distant profiles.

It all starts with quality recruitment. Ideally, it should target the younger generation, because remote management implies a new, more modern way of working. In addition, it is necessary to ensure that candidates are able to work remotely, that they are sufficiently autonomous and receptive to the fact that they are simply “drifted”. It is also necessary to recruit different and complementary profiles, both technical and commercial.

Next, the company must set up network tools to maintain contact between the different collaborators, even though they are physically distant from each other, and to monitor the progress of projects. In order to do so, Trello is a versatile and very well-thought-out tool that brings transparency, follow-up and interaction. For its part, Brandquad uses Skype instant messaging, the Google suite (Drive, Calendar, etc.) and HubSpot.

Finally, priority must be given to the different profile management. Getting people with different cultures and languages to work requires certain measures to be put in place. Employees must be driven rather than micromanaged. In other words, they must be given an objective and be given regular check-ups to ensure that they are progressing well in their work. These points of contact are small rituals that break the distance.

Impact on performance

Overall, remote management has a positive impact on business performance. Distance tends to make employees more autonomous and productive because, especially if they are well driven, they do not feel constantly monitored by their manager. They are more motivated to achieve their goals and are also happier at work.

Above all, remote management requires a trusting relationship between employees and managers. Distance requires an effort of transparency and implies regular reporting. This monitoring allows employees to show the progress of their project and involves them fully in the achievement of their objectives.

Remote management also promotes productivity and the separation of tasks in the sense that each employee is placed in the country he or she knows best. In this way, he or she will be able to gain a competitive advantage and enable the success of his or her company on an international scale.

For Brandquad, remote management is a way of working that is becoming more and more essential for companies in the current context that is emerging: modernization of managerial techniques, recurrent strikes, the Covid-19 pandemic, etc.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.