Business
Branden Williams, The Creative Thinker and Dedicated Real Estate Star
Celebrity haunt, Beverly Hills is known to be the home of many Hollywood stars, rose gardens, and fountains. Not to forget that this Los Angeles city features the upscale shopping street of Rodeo Drive, and has undoubtedly marketed itself as the high-end shopping paradise for the rich and famous. Moreover, the city has also built a reputation for being the basis of many popular TV shows.
And of course, Beverly Hill is also the home of the real estate superstar, Branden Williams. Born and raised right in the city, Branden Williams has brought “hometown advantage” to his well-reputed Williams & Williams Estates Group brand.
Branden opened his eyes in the city on October 13, 1974, and from when he was just a kid, he showed great skills, exceptional ideas, and unmatched talent with regard to being a salesman. But before he could fathom where his interest and success truly lay, he was on the road to be a Hollywood star!
Growing in the haven for celebrities, the desire to be something was obviously natural. Branden grew up with Hollywood, where Angeline Jolie and Tobey Maguire were his classmates at Beverly Hills High School. Branden was first scouted by a casting director at a movie theater where he was hanging with some friends on a night off from busing tables at the Ivy.
Branden Williams has had several appearances in several 1990s classics, including Never Been Kissed, starring Drew Barrymore, Jessica Alba, and James Franco. Branden almost got the role of Seth Green in the teen chick-flick Can’t Hardly Wait. Even though he had landed many successful small roles, he knew he didn’t want to be an actor forever.
A student at the Fashion Institute of Technology in Los Angeles, Branden, gave his career a start quite early by helping his father sell sheepskin car covers on the side of Fairfax Avenue. While still in college, Branden began working in the customer service and entertainment industry.
It wasn’t until a potential gig with Warner Bros. sitcom went awry, that Branden amitted his time in the industry was up. That paired with his interest in fashion and style transitioning to architecture and later design and, ultimately, luxury real estate made Branden come face-to-face with his true calling.
In 2004, Branden completely shifted towards selling homes, which was the prime time of the real estate market. A resident of this deverse city had already instilled an exceptional understanding of how the real estate market worked in Beverly Hills.
While Branden was working at his first brokerage firm, he met Rayni Romito, his wife. For two years, Branden worked hard in the industry, with the aim of making his mark in real estate. Two years later, Branden and Rayni founded Williams & Williams Estates Group, becoming the ultimate duo, the top brokers in all of Beverly Hills.
Together, the team put in devotion, exceptional strategies, and tireless efforts to make their brand known worldwide. Branden and Rayni are known to represent several celebrity personalities, including Markus Persson, Dr. Dre, Jennifer Lopez, and Bruce Willis. The power couple also represented the buyers of Jonathan Frakes and Genie Francis‘ Beverly Hills home for $12 million.
Under Branden’s influence, the company sold the Hillcrest Road property to Persson for $70 million, the highest-ever sale price in Beverly Hills. The company also sold Beverly Crest home of former Sumner Redstone girlfriend Sydney Holland to Jennifer Lawrence for $8.2 million, and Jeremy Renner and Kristoffer Winters‘ Hollywood flip for $4.3 million.
His dedication and hard work bore fruit when the company was able to represent a number of national and local accolades, including The Wall Street Journal’s Top-Producing Agents, The Hollywood Reporter’s Top Real Estate Agents, and Variety’s Real Estate Elite.
Of course, since the talent was no more hidden, Branden’s advice was sought by various top-tier national news outlets, including Larry King Now, The Wall Street Journal, Bloomberg, Fox Business, ABC News, People, CNN, CBS Money and more.
Branden has also appeared on HBO’s hit show “Entourage” after showing properties to its creator Doug Ellin, playing his true self, a real estate agent. He is also an active member of the Los Angeles County Museum of Art and. In 2017, Branden, along with his wife, Rayni were honored by Zimmer’s Children Museum too!
Business
Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate
Byline: Andi Stark
Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.
Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.
The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.
Challenging the Industry Norms
Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.
Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.
This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.
Adapting to Changing Client Demands
While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.
To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”
The Human Element in Real Estate Transactions
Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.
The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.
Future Directions for Private Listings by Harold X. Clarke
As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.
Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.
Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.
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