Business

Boston Dental expands operations with a brand-new clinic in the Boston Seaport area

Published

4 years ago

January 6, 2021

Boston Dental, a leading dental clinic on the East Coast announced the upcoming 2021 launch of a new location in the Boston Seaport shopping center. While many businesses have had to downsize during 2020, the Boston Dental team feels confident in its future. According to director Dr. Maged el-Malecki, this new location will be an opportunity to spread advanced dental technology throughout Boston.

Boston Dental is best known for its role as the official dentist of the Boston Red Socks. But the clinic has a reputation for more than just perfecting celebrity smiles. Dr. Malecki has made advanced AI a core focus of his practice. While he has always felt strongly that AI would become a huge boon to the dental industry, the COVID-19 pandemic has proven it to be the case. “People are now being encouraged to socially distance,” said Dr. Malecki. “So we were required to find ways of treating teeth that allowed our patients and our staff to remain safe.”

For example, Dr. Malecki has implemented virtual consultation for new or returning patients. It limits the flow of people through his office. But Dr. Malecki says he is even more proud of his UV disinfection robot. “We use UV light to disinfect the room after use,” said Dr. Malecki. “We feel that advanced technology like this is what dentists must use to keep patients safe moving forward.”

As a practice, Dr. Malecki says that they have always focused on implementing state-of-the-art technology. They use the DIAGNOdent Laser to detect signs of tooth decay as early as possible. “Technology allows us to focus on preventative care instead of reactive medicine,” said Dr. Malecki. “Ultimately, we want to stop cavities and other problems in their tracks before they become big issues.”

The upcoming Seaport location will be the fourth office managed by Dr. Malecki. The other Boston locations are in Downtown Crossing and Government Center. A third office is located in Dubai. “Shared knowledge across two countries makes us a better practice,” said Dr. Malecki. “And I’m excited to bring that into the Boston Seaport area starting next spring.”

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.