Tech
Bosch Power Tools India Launches ‘Cordless Matlab Bosch’ Campaign to Demonstrate the Power of Cordless

Bosch Power Tools India is coming up with mobile van demonstration vehicles. This front runner company in the power tools market segment catering to construction, woodworking and metalworking industry is set to amplify the consumer experience. This is an extension of their already launched user campaign ‘Cordless Matlab Bosch’. They will campaign across cities from 9th of September for 6 months to cater to various audience and introduce the concept to them. They have covered 40 cities in the previous ‘Cordless Matlab Bosch’ demo zones through channel partner outlets.
This campaign will add to it. The company plans to expand its outreach to another 50 cities in India by the end of the month using the product experiential mobile vans campaign.
The experiential mobile vans will engage and educate consumers on availability and benefits of quality cordless power tools in the market. A tool blog will help provide additional content on these power tools. The campaign is planned to start in September this year in various locations namely Kolkata, Delhi, Cochin, Ahmedabad, Pune, Hyderabad, Chennai, Bangalore, Ludhiana and Lucknow. This will improve accessibility and availability of the range. The cordless range of power tools enable tradesmen and blue collar workers to work flexibly without the constraints of wires and cables yet maintain the efficiency, power, safety.
Also check: Combination disc belt sanders – A unique benchtop sanding tool
Customers can avail a hand-on demonstration of Bosch Power Tool’s lithium-ion battery powered screwdriver ‘BoschGo’ as a part of the mobile van experience. The cordless range on showcase will include power drill drivers, high power impact wrenches, robust hammer drills, high-speed impact drills, ABR enabled impact drivers, flexible drill drivers and a 12V cordless drill driver- the GSR 120-LI, re-introduced with an exclusive jacket packaging designed for India.
Tech
The Importance of Cyber Hygiene: Tips from HelpRansomware Experts

Byline: Katreen David
In the digital age, the adage “an ounce of prevention is worth a pound of cure” has never been more relevant.
For Juan Ricardo Palacio and Andrea Baggio of HelpRansomware, the battle against digital threats is a daily reality. Founded in response to the growing menace of ransomware, HelpRansomware has made it its mission to recover data while educating the public on the importance of cyber hygiene.
“Preventing a cyberattack before it happens is crucial. We can safeguard digital assets more effectively by nipping the threat in the bud through vigilant monitoring and proactive measures,” says Baggio.
The Growing Threat of Cybercrime
Cyber threats have become increasingly pervasive and sophisticated, impacting businesses and individuals alike. According to research, there are an estimated 2,000 cyberattacks per day globally. This equates to over 800,000 cyber crimes annually. In line with this, the worldwide cost of cybercrime is projected to reach the $23 trillion mark by 2027.
This alarming figure highlights the critical need for robust cybersecurity practices. HelpRansomware has responded to this challenge by accentuating the importance of preventive measures. “Our goal is to create a safer digital environment where cyber hygiene is as natural as brushing your teeth,” says Palacio.
Cyber Clean: Maintaining Digital Hygiene
HelpRansomware advocates for a proactive outlook on cybersecurity. It offers practical tips for maintaining good cyber hygiene, such as regularly updating software, using strong and unique passwords, developing risk management plans, and educating employees about phishing scams.
“Cyber hygiene is about taking small, consistent actions to protect your digital assets,” explains Palacio. “When we practice good cyber hygiene, the chances of cyber attacks occurring shrink significantly.”
Businesses can significantly reduce cyberattack vulnerability by integrating these practices into daily routines.
HelpRansomware’s Role in Promoting Cyber Hygiene
Beyond recovery services, HelpRansomware is dedicated to raising awareness and providing education on cybersecurity best practices. It conducts workshops and seminars to help organizations understand the importance of cyber hygiene. This unique initiative mirrors the company’s sincere efforts toward shielding the world from the dark side of the web.
“Education is the first line of defense against cyber threats,” emphasizes Baggio. “Francis Bacon’s famous quote will always ring true in every industry: ‘Knowledge is power’.”
HelpRansomware’s efforts are power moves across the board that help businesses recover from attacks. Its checkmate move, however, is its vision to build a culture of prevention that can safeguard against future threats.
In an era where cyber threats lurk around every unlikely corner of the internet, the importance of cyber hygiene cannot be overstated. Through its innovative solutions and educational initiatives, HelpRansomware is leading the pack in promoting better cybersecurity practices. “We believe that a well-informed and vigilant community can defeat cybercrime,” concludes Baggio.
HelpRansomware’s proactive stance on cyber hygiene is setting new standards in the industry. Through education and preventive practices, Andrea Baggio and Juan Ricardo Palacio are fortifying the digital community, making sure that future cyber threats are met with informed and resilient defenses. Cleanliness matters in both the tangible and digital world.
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