Lifestyle

Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

Published

4 years ago

February 12, 2021

The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom.

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Lifestyle

Global Ambitions: How Nekteck is Transforming Everyday Life Worldwide

Published

20 hours ago

February 4, 2025

Michelle Langton

In a world where technology often feels impersonal, Nekteck is rewriting the script. The company, built on the mission “To Live, To Feel, To Enjoy,” has carved a unique niche by blending functionality, wellness, and comfort into its product lineup. As demand for thoughtful solutions grows, Nekteck’s global vision expands its impact, touching lives in the USA, Europe, and Asia-Pacific.

Addressing Universal Needs with a Local Touch

The modern individual juggles endless responsibilities, from managing work-life balance to maintaining personal well-being. Nekteck has pinpointed this challenge, offering products as versatile as they are intuitive. From ergonomic massagers to energy-efficient appliances, their lineup meets the evolving needs of diverse lifestyles. By adapting designs and messaging to resonate with cultural preferences, Nekteck ensures its solutions feel personal, no matter where you are.

In the United States, their wellness-focused products cater to busy professionals looking for quick relief after long days. Across Europe, the emphasis on efficiency and design elegance has found an eager audience. Meanwhile, in the Asia-Pacific region, Nekteck is capturing the interest of health-conscious consumers eager for reliable, space-saving solutions.

The Balance of Innovation and Simplicity

Unlike competitors who often prioritize complexity, Nekteck understands the power of simplicity. Their electric massagers, compact air purifiers, and multi-functional kitchen tools are thoughtfully crafted for ease of use. But simplicity doesn’t mean sacrificing innovation—each product is built with durable materials and cutting-edge technology, designed to last and perform reliably.

The company’s commitment to quality shines brightly on platforms like Amazon, where glowing reviews reflect a user-centric approach. By maintaining transparency, offering responsive customer service, and tailoring their offerings to customer feedback, Nekteck builds trust one purchase at a time.

Expanding Horizons with Purpose

Nekteck’s growth isn’t just about reaching new markets and creating meaningful connections. The company’s expansion into regions with high demand for wellness and home solutions highlights its thoughtful strategy. By addressing common challenges such as affordability, efficiency, and product accessibility, Nekteck has positioned itself as a reliable companion in households worldwide.

The brand’s future is equally promising. Upcoming showcases at events like CES 2025 will unveil eco-friendly humidifiers, customizable massagers, and next-generation kitchen tools—all reflecting a growing focus on sustainability and innovation. This thoughtful blend of forward-thinking technology with environmental responsibility underscores their commitment to a healthier planet and happier customers.

A Vision Rooted in Wellness

At its core, Nekteck isn’t just about selling products; it’s about improving lives. Their mission to enhance everyday moments—whether through a perfectly kneaded massage or a more efficient meal prep routine—resonates deeply with customers across demographics. Families, wellness enthusiasts, and professionals find value in their offerings, making Nekteck synonymous with practical solutions and peace of mind.

With a bold vision for global growth and an unwavering focus on customer needs, Nekteck continues to make its mark. To explore its range and join the journey, visit its official website or connect with it on social media platforms like Instagram and YouTube.

Nekteck proves that technology doesn’t have to be complicated to be impactful. Instead, it can—and should—be a tool that brings balance, ease, and enjoyment to everyday life.