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Bob Myers of Skyl Discusses Social Media – Disrupt or be Disrupted: The New Hollywood Blvd?

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The lines between entertainment and technology have never been more blurred than today’s social media-driven society. Whether it’s JoJo Siwa (listed on the Time’s 2020 Most Influential People) or launching the careers of YouTubers like Liza Koshy (with over 18 million Instagram followers and 17 million YouTube subscribers) crossing over into mainstream film, these social media powerhouses are arguably the new Hollywood elite. Millennial entertainment is not the entertainment of the past!

So what is it about social media that incubates both talent and fandom that is enough to rival and overpower the stardom of Hollywood and mainstream entertainment?

Arguably one of the primary reasons that social media platforms such as TikTok, YouTube, and Instagram are becoming “The New Hollywood Blvd” is the potential for authenticity (organic) and effective self-promotion.

According to Social Media Today, the popularity of social media in our society, “comes down to a basic human desire to really connect with others and to be part of a community.” Social media platforms are reshaping what it means to be a celebrity or entertainer, with many traditional Hollywood agencies now securing top digital creators as a mainstay of their talent roster.

Savvy marketers and advertisers are also taking note of this shift in the industry. We are seeing them move away from partnerships with “traditional” Hollywood celebrities, and engaging with digital influencers and social media stars who have an unparalleled reach and audience engagement. This move is real, disruptive, and must be recognized by traditional media curators. This includes both traditional studios as well as the onslaught of new streaming services.

Even Hollywood stars like Will Smith, Kevin Hart, and Dwayne “The Rock” Johnson, authentically utilize their social media platforms, connect, and converse with their fans and followers. This includes posting videos, pictures, live streams, and even personally direct messaging or responding to comments from fans. The opportunity to see the “real” person behind the star, their day-to-day life, and perhaps even hear back, is unrivaled in mainstream media where teams of publicists and managers exist. Having a strong social media presence and fanbase is arguably an essential requirement for stars to build and maintain their stardom. 

Social media combined with new and interesting technologies supporting innovative new ways to engage will be the difference between today’s media mongols and the future media disruptors. “Disrupt or be Disrupted,” is a phrase commonly used by Myers. Myers offers his final advice, ”Choose your path but the journey is unavoidable.”

Bob Myers

Bob Myers, tech industry veteran with over 30 years of experience in entrepreneurship and intrapreneurship, is the current Chairman of SKY LLC and the previous CEO and founder of Pillar Technology, now Accenture (ACN). SKYL is a next-generation incubator that helps entrepreneurs and intrapreneurs scale startups by providing partners to enhance their vision. Myers is also the founder of the FORGE Innovation Centers. Myers has helped create technology such as OnStar and contributed to the development of autonomous vehicles.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Lifestyle

Derik Fay: The Quiet Architect of Impact-First Entrepreneurship

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In an era where noise often overshadows results, Derik Fay is quietly shaping a different kind of legacy — one built not on showmanship, but on undeniable substance. For more than two decades, Fay has engineered the rise of over 30 companies across industries as diverse as real estate, technology, healthcare, and entertainment. Yet his name rarely leads headlines — not because he hasn’t earned it, but because he never needed it to validate his success.

Growing up in Rhode Island, Fay learned early that the world rarely hands out opportunity; it must be seized, created, and multiplied. While many of his peers pursued traditional paths, he took a risk that would define the rest of his life: at just 22, he founded 3F Management, a venture firm with an entirely different mission — to build companies that would outlast trends, outperform markets, and, most importantly, out-impact their competition.

Instead of obsessing over short-term wins, Fay approached entrepreneurship like a craftsman. Much like Henry Ford, who famously said, “A business that makes nothing but money is a poor business,” Fay built companies that weren’t just profitable — they were purposeful. Every venture was designed to create real, sustainable value, both for shareholders and for the communities they served.

Through his relentless focus on structure and leadership, Fay’s ecosystem of businesses now touches thousands of lives daily — from employees finding new opportunities to entrepreneurs gaining the mentorship they never had before. But unlike typical moguls who boast about headcounts, Fay views every job created as a ripple in a larger mission: empowering individuals to write better futures for themselves.

Where others have scaled fast and crashed harder, Fay’s model thrives on foundations few are patient enough to build anymore. His method is slower, smarter, and almost surgical: find what others overlook, fix what others fear, and grow what others abandoned too early. It’s this principle that led him to not just build companies — but to resurrect them, reimagine them, and sometimes even walk away if the mission no longer aligned with the impact he envisioned.

Fay’s philosophy extends far beyond boardrooms. Philanthropy isn’t a checkbox at the end of his success story — it’s embedded into the way he scales. His ventures are built with giving back written into their DNA, from local community initiatives to broader mentorship platforms that help emerging entrepreneurs get their first real shot at success. His life’s work is proof that wealth and generosity are not mutually exclusive — they are, in fact, essential partners.

Today, while newer generations of entrepreneurs hustle for likes and magazine covers, Fay’s name is whispered in rooms where real power moves. His reputation — built quietly but relentlessly — is that of a man who delivers, builds, and elevates without the need for public validation.

In a business world increasingly built on spectacle, Derik Fay reminds us that the most lasting legacies are forged not in the glare of the spotlight, but in the thousands of lives changed quietly along the way.

For more insights into Derik Fay’s ventures and philanthropic efforts, visit www.derikfay.com and follow him on Instagram @derikfay

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