Bet365, the UK gambling operator, has now officially launched into Mexico digital market. The gambling operator made debut in Mexico via domain Bet365.mx. Bet365’s Mexican facing site completed official stamp of the General Directorate of Games and Draws, a division of the Ministry of the Interior, which keeps surveillance on gambling activity in the country.

Bet365 became a partner of Mexico City-based Ganador Azteca. It is the descendant of TV Azteca multimedia. TV Azteca is the second largest media firm after Televisa, which has its own gambling operation. The alliance of Bet365 with TV Azteca would introduce a new way of gambling operations in Mexico.

TV Azteca was given 25 years gaming license last September to open one land-based casino in the state of Veracruz. The permit also provides authority to TV Azteca to open a single gambling site. Later the license amended in November to permit the company to operate either individually or with one or more operators. Hence TV Azteca allied with apuestas-bonos.com to launch Bet365.mx domain in Mexico.

In March, TV Azteca conducted a deal to promote world poker tour in Latin America. A few weeks ago, after allying with bet365 Apostas Esportivas, TV Azteca announced that it had taken a $5M stake in Allied Esports with the idea of creating a new eSports digital channel in Mexico.

Mexico promotes online gambling in the state, provided international gaming gambling operators have a connection with local gaming providers. The government had not done any update in gambling law since 1947, but a few weeks ago, it has amended gambling laws.