Business

Berlin School of Business and Innovation is Officially Opened with Ceremonial Event

Published

6 years ago

April 11, 2019

BERLIN – Berlin School of Busines and Innovation officially opened in Berlin in November has been functioning on a great note. Earlier in 2018, it was launched with Bachelor’s as well as Master’s degrees in various fields such as business administration, event management, marketing, finance, and fashion retail, etc. The opening took place with the ceremonial event in which many chief guests were present. Not only the achievements of this young institution but also the future developments were also discussed during the opening ceremony. Alexander Zeitelhack, the Associate Dean at BSBI, highlighted the vision of the institution and welcomed new students from various countries across the world. He also pointed out that there will be an expansion of courses in the school with the passage of time.

While addressing the gathering in the ceremonial event, Alexander Zeitelhack pointed out that the mission of BSBI is to invite the students from all over the world into the German culture and economic landscape to provide them education and training. Through this educational platform, BSBI school would provide employment and career growth opportunities for students who come here from across the world. Many renowned educationists were present during the ceremony who shared their views on the school’s efforts for innovation. Among the speakers, Professor Marco De Marco, who serves as a Dean at International Telematic University UNINETTUNO and Andreas Gall, CIO at Red Bull Media House shared the stage. Also, the ribbon-cutting ceremony for the official opening of BSBI was done by Prince Philippe Hohenzollern and Princess Lia of Romania.

The school has also launched BSBI Patron Scholarship to give an opportunity to domestic, European and international students the opportunity to gain the education as well as training in Berlin. BSBI would combine traditional classroom-based teaching with new techniques of learning. Also, apart from this, there will be some outside services as well as resources that will be provided to students to help them find new career opportunities.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.