Business
Beginner’s guide to ECN brokers: what they are, how they work, and are they right for you?

Choosing the right Forex broker is one of the crucial steps when starting your trading journey. No matter how much you invest in your education, how you monitor the fluctuations of the market, and how well you understand fundamental and technical analysis, at the end of the day, the platform you trade on will influence your bottom line. Whether it’s the spread or the commissions you pay, the Forex broker will, to a certain extent, determine how much you make from trading.
By default, most Forex brokers are STP brokers. STP stands for (Straight Through Processing), which means that they give you all the tools you need to trade and act as middlemen between the trader and the liquidity provider. STP brokers are the most common, and many people who do Forex trading don’t feel the need to replace them with something else. You can definitely grow your wealth by signing up for an STP broker, and if you are happy with your current broker, there is no need to change it just yet.
However, STP brokers do have their limitations, and there may come a time when the trader wishes to negotiate trading positions directly with liquidity providers, without a middleman. And that’s where ECN brokers come in.
What are ECN brokers?
Without getting too technical, an ECN broker gives traders direct access to liquidity providers so that they can negotiate their own prices. ECN stands for Electronic Communication Network – that’s the network they use to facilitate contact between the two parties, without getting in the way. Thanks to this direct contact, you get a series of benefits: you have more transparency, there are better trading conditions, price manipulation is limited, and you can even trade outside of normal hours. However, like most things in Forex trading, switching to an ECN network is a highly subjective choice. Before you say goodbye to your STP broker, you need to understand both the pros and cons of ECN brokers, if they can match your trading strategy, and, perhaps most importantly, how to choose an ECN broker that really stands by its promise.
Pros and cons of ECN brokers
Pros:
Trade outside normal market hours
Compared to standard brokers, ECN brokers are more flexible, and they allow you to trade outside the regular market hours.
More favorable prices
Usually, with ECN brokers, you have tighter bid-ask spreads, which means that you can execute trades at better prices than usually available. Plus, trades are executed immediately because there is no middle man.
Anonymity
Although not all traders want to be anonymous, some do – particularly the ones who prefer making larger transactions. ECN brokers can offer that.
The broker won’t trade against you.
No matter if you win or lose a trade, the ECN broker still gets their commission, so they have no conflict of interest to work against you. STP brokers, however, can work against the client’s best interest by manipulating prices. Plus, the ECN broker will also give you access to real-time price information as well as the pricing history, so it’s virtually impossible to be fooled.
Cons:
As beneficial as ECN brokers might be, they have their drawbacks, and these drawbacks will affect you if they don’t match your trading strategy. The most important con you should know about is that all the benefits of ECN brokers come at a cost – and a high one at that. ECN brokers ask for higher fees and commissions compared to regular brokers. These commissions are usually fixed, which can be a good thing, but if you execute a lot of traders, all of those fees can really add up and affect your profitability.
What’s more, the deposit requirements are higher for ECN brokers, and that can be really discouraging. Many traders argue that the ECN platforms aren’t too user-friendly, and it’s difficult to get accustomed to this type of trading, but it’s important to keep in mind that ECN brokers aren’t for beginners. If you’ve only traded for a couple of months and you’re still not very used to it, it’s normal for an ECN broker to look more complicated, which is why, when you’re starting out, it’s best to stick with STP brokers.
Keep this in mind when choosing an ECN broker.
ECN brokers offer favorable terms, but they’re not as easy to find. For example, there are few ECN brokers for US clients, which means that you’ll have to do more research to find one, perhaps even look offshore for options. That’s because the regulatory environment is stricter in the US, and brokers have to abide by harsh terms and conditions. Offshore brokers can offer better terms, even if they’re not regulated in the US.
They should, however, be regulated. The problem with unregulated ECN brokers is that they can be regular STP brokers trying to fool their clients. If you don’t do your research, it’s possible to open an account with what you believe is an ECN broker, only to discover that the trades are very slow and that there are many requotes. A requote happens when the broker is not able to execute the trade based on the price you entered. To avoid unpleasant surprises such as this one, the first thing to do is check whether the broker you chose is regulated. If they are, that means their services are legit and, if you try to scam you in any way, you can file a formal complaint, and your rights are protected by the law. If they’re not regulated, that doesn’t necessarily mean that they’re a scam, but you’re not protected in any way, and there is a chance you might be putting your money at risk. When in doubt, always check online reviews and comparisons. If a broker isn’t what they say they are, users will complain about it immediately, and you’ll avoid a potential scam.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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