Business
Bajaj Finserv Enters Partnership with Motherhood Hospitals to Provide Life Care Finance Facility to Patients

Bajaj Finserv, the branch of Bajaj Finance Ltd, has declared to enter a partnership with motherhood hospitals, a network of women & child hospital. The decision is taken to provide Life Care Finance (LCF) facilities to the patients of all motherhood hospitals. Through this facility, all the medical bills of patients will be converted into an interest-free EMI loan.
A total of 12 hospitals under the name, Motherhood Hospitals are located in seven different cities of India. The EMI financing facility will be provided to patients by motherhood hospitals for various health subjects. It would cover pregnancy care, fertility care, gynecology, neonatology, pediatrics, fetal medicine, cosmetology, radiology, and advanced laparoscopy surgery.
Anup Saha, President-Consumer Finance, Bajaj Finserv, said that they have entered partnerships with many clinics and hospitals in order to ensure a seamless payment option to their customers. The motive of their every partnership is to ensure hassle-free financing to its customers. Also, the interest free EMI-based payments will not become a burden on the customers.
Vijayrathna V, CEO of Motherhood Hospitals, said that it is a moment of immense pleasure for them to tie a bond with Bajaj Finserv. He said this partnership with Bajaj Finserv will benefit the customers by giving them EMI facility to access unplanned healthcare services in emergency situations. It will make it possible for every patient to afford healthcare services at ease. Patients at Motherhood hospitals will be able to utilize the Bajaj Finserv EMI option to pay for their medical bills.
Over the last few years, there is a huge surge in instant loan services in the market. Slick Cash Loan is one such name which has become popular for offering installment loans to needy people. Currently, Bajaj Finserv LifeCare Finance facility is available in more than 2700 clinics and hospitals in the country and it covers 174 treatments. With the availability of this facility for motherhood hospital patients, it will be possible for them to get instant loans in the range of Rs. 7000 to 4.5 Lakhs which could easily be paid with Bajaj Finserv EMI option facility.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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