Business
Australian Consumers are losing love for Word of Mouth; reveals Market Research

The latest market research report by Salmat has given new insights into Marketing for Australians. According to its 2019 edition, around 49% of the people are today trusting the search engines. They prefer Google or Bing like search engines more, over the social media preferences or any recommendations by their friends or family.
This was the 1st report where trust over search engines was identified for any decision making, and this report also became the first to share the fact that Word of Mouth is no longer the most influential source of marketing for the Australian consumers.
Salmat Marketing Report 2019, evaluated 23 channels for marketing. And out of all, where search engines stood 1st, recommendations came 2nd (with 46% people preferring this option). This percentage has dropped drastically as compared to last year, where recommendations from friends and family was the most influential choice for 72% of Australians.
Search engines today are extremely popular. Yet, according to the report, this channel is highly underutilized. With this, the current report has highlighted one very surprising fact – the marketers are looking in a totally wrong direction for their lead generation. Only 28% of marketers are making investments in Search Engine Optimization (SEO), and only 25% are investing in Search Engine Marketing (SEM).
Salmat’s head of marketing and corporate communications, Shane McClelland, commented on this fact, “This mismatch between marketer and consumer behavior is surprising and is of course leading to challenges in reaching new customers. There’s so much change in the industry, consumers’ expectations are increasing and it’s really important for us, as marketers, to understand those shifts and changes so we can continue to get new customers into the business. ”
According to the report, around 54% marketers were instead investing in Social Media.
Business
Mega Construction Projects That Relied on Advanced Crane Technology

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.
Burj Khalifa – Dubai, UAE
Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.
Sydney Metro – Australia
As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.
Hong Kong-Zhuhai-Macau Bridge – China
This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.
The Panama Canal Expansion – Panama
The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.
Hinkley Point C Nuclear Power Station – UK
The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.
The Role of Advanced Crane Technology in Modern Construction
Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.
Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements
Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.
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