Business

ATMMachines.com Owner Justin Gilmore Attributes His Success to Disappointment

Published

4 years ago

December 9, 2020

Years ago, Justin Gilmore made the fateful decision to turn his life around from a future filled with struggle and resentment. Now, he’s reaping the rewards with a successful business, happy family life, and good personal health. None of it would have been possible without his strong resolve to make a success of his life and his courage to persevere despite the many stumbling blocks that were in his way. He’s the owner of ATMMachines.com, a company that provides cutting-edge ATM devices and online transaction processing to customers nationwide.

As a kid, Gilmore didn’t focus on his schoolwork as much as he should have and also developed a bad attitude, landing him in hot water. At 15, Justin was expelled from school, and he had to suddenly figure out a way to start fending for himself. This wasn’t exactly new territory for him, as he and his brother and sister had to start taking care of themselves at a young age since their mother worked two jobs to keep a roof over their heads.

After getting expelled in the first semester of the ninth grade, he had to face the disappointment of his mother and family. “My mother, who was a saint, was so disappointed that she had given up on me. She pretty much wrote me off, as far as having a successful future. This is what motivated me to become an entrepreneur in the first place. It made me realize where my life was going, and after that, I was determined to be successful,” he explains.

However, getting a business launched at 16 with no startup funds, and no skills or experience seemed like an impossibility. So Justin decided to start educating himself through business courses and self-help books in an effort to give himself every chance to succeed. He also got a real estate license when he turned 18, even though he ended up never having to use it.

At 17, Justin also started some side jobs in order to get an income. One was selling newspapers via eBay, and the other was “hucking pizzas,” as Gilmore describes it. That involved buying pizzas for cheap under the table from a local pizzeria in Atlanta and then driving around the city, pretending to be a pizza delivery boy with a canceled order. While that gig helped him earn a fairly steady income, it also taught him many valuable skills that he still uses as an entrepreneur today.

It’s been 14 years since Justin opened his business, and his life has changed dramatically in the meantime. He was able to achieve something that no one believed he could while also realizing his dream of being able to take care of his mother and his son.

He now promotes a strong message centered around never giving up and has expanded his company’s offerings to include online training to other potential entrepreneurs, as well. Gilmore feels that the ATM business is often overlooked when people are searching for a way to start making passive income, yet it’s also one of the best ways to do so. That’s why he’s been teaching others how the industry works.

Head over to Justin Gilmore’s Instagram page, @atmmachines_com, to learn more about his company, as well as their new online training program.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

1 week ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.