Business

Aspiring entrepreneur Abhay Pandya’s take on how digital advertising is disrupting the traditional advertising tools

Published

4 years ago

April 24, 2021

The traditional ways of advertising have become a thing of the past. Online advertising has become the new medium to reach out a wider audience. It has given rise to many digital entrepreneurs who have changed the game in the last few years. Many young talents, especially the millennials who have a terrific knowledge about social media are now making a successful career rather than opting for the mainstream corporate job. Abhay Pandya, an emerging name among the digital entrepreneurs opted to choose a career in social media and has excelled in it with the speed of the light.

Based in Bhavnagar, Gujarat, Abhay pursued a degree in Mechanical Engineering. However, after completing his studies, he chose to live life as an independent entrepreneur and not like a corporate employee. Through his excellent talent for content creation, he built some of the most reputed accounts on Instagram including ‘millionaire_lines’, ‘successcharge’, ‘6amhacks’, ‘successcode’, ‘trollscasm’, ‘istudentsfacts’ and ‘the.confused.indian’. With a reach of more than a million, he has proved his prowess as a talented content strategist. The digital entrepreneur while looking back at his journey feels blessed to leave engineering for a promising career in social media.

While he started working on these social media accounts during the last year of college, the motivation to keep moving forward happened when he built a network of 200K in the first two months. After that, there has been no turning back for Pandya. As of today, he has built a network of 15 million across social media with having done more than 20 online advertising campaigns. “While digital advertising might not replace traditional marketing entirely, but it has undoubtedly dominated a majority of the market. With the usage of the internet, social media and smartphones, it has given rise to businesses taking a digital route”, stated Abhay. Apart from creating the best content over the web, Abhay has also been a consultant to many small-scale brands, businesses and influencers.

Through his unique digital strategies and tactics, Pandya has helped many brands to prosper over the digital space. Giving a classic example of how traditional means are replaced by digital means, Abhay Pandya explained people’s preferences about shopping and payment methods. “E-Commerce websites have eaten half the share of retail outlets, and the UPI payments have made transactions easier rather than dealing in cash”, he added. Staying up to date in this ever-changing world of social media, Abhay Pandya has got many things to explore, and we wish the best to him for his future endeavours.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

2 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.