Business

Aspiring entrepreneur Abhay Pandya’s take on how digital advertising is disrupting the traditional advertising tools

Published

4 years ago

April 24, 2021

The traditional ways of advertising have become a thing of the past. Online advertising has become the new medium to reach out a wider audience. It has given rise to many digital entrepreneurs who have changed the game in the last few years. Many young talents, especially the millennials who have a terrific knowledge about social media are now making a successful career rather than opting for the mainstream corporate job. Abhay Pandya, an emerging name among the digital entrepreneurs opted to choose a career in social media and has excelled in it with the speed of the light.

Based in Bhavnagar, Gujarat, Abhay pursued a degree in Mechanical Engineering. However, after completing his studies, he chose to live life as an independent entrepreneur and not like a corporate employee. Through his excellent talent for content creation, he built some of the most reputed accounts on Instagram including ‘millionaire_lines’, ‘successcharge’, ‘6amhacks’, ‘successcode’, ‘trollscasm’, ‘istudentsfacts’ and ‘the.confused.indian’. With a reach of more than a million, he has proved his prowess as a talented content strategist. The digital entrepreneur while looking back at his journey feels blessed to leave engineering for a promising career in social media.

While he started working on these social media accounts during the last year of college, the motivation to keep moving forward happened when he built a network of 200K in the first two months. After that, there has been no turning back for Pandya. As of today, he has built a network of 15 million across social media with having done more than 20 online advertising campaigns. “While digital advertising might not replace traditional marketing entirely, but it has undoubtedly dominated a majority of the market. With the usage of the internet, social media and smartphones, it has given rise to businesses taking a digital route”, stated Abhay. Apart from creating the best content over the web, Abhay has also been a consultant to many small-scale brands, businesses and influencers.

Through his unique digital strategies and tactics, Pandya has helped many brands to prosper over the digital space. Giving a classic example of how traditional means are replaced by digital means, Abhay Pandya explained people’s preferences about shopping and payment methods. “E-Commerce websites have eaten half the share of retail outlets, and the UPI payments have made transactions easier rather than dealing in cash”, he added. Staying up to date in this ever-changing world of social media, Abhay Pandya has got many things to explore, and we wish the best to him for his future endeavours.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.