Business
Ashley Marie, of successful Fashion House A.MARIE Inc. ditches family real estate business to pursue her passion

Popular jewelry designer, Ashley Marie, reveals how she turned down an offer from her father to join the family business to pursue her passion for designing jewelry
Ashley Marie took a big risk as a young adult and is now reaping the benefits. At 22, Ashley made the decision to decline her father’s offer to join his successful and thriving company of real estate investing and development for her passion of designing jewelry. Ashley is the founder of A.MARIE, one of the leading brands in the jewelry industry. She has been able to make a name in the highly competitive and dynamic jewelry market for her distinct and captivating designs.
With thousands of jewelry brands and retailers competing to capture and increase their share of the global jewelry market, it is remarkable for a company to maintain their relevance and keep their customers wanting more of their products. This description fits A.MARIE Inc., a fashion house that has redefined the way women wear jewelry. The brand was founded by Ashley Marie in line with her goal of helping women to use jewelry as an outfit that makes them feel better and more confident.
It is popularly said that entrepreneurship involves taking risks that most people would often shy away from, and the case of Ashley was particularly amazing. After graduating from California Lutheran University with a BS in Political Science with an emphasis in Law and legal reasoning in addition to a BA in Psychology, Ashley was offered a coveted position within her father’s company.
“One day, my dad said to me- you are working 40 hours a week for me and 40 hours a week for you. (because yes, I was still making and selling jewelry on the side). He told me to choose one. I chose jewelry,” Ashley said. “I took a huge risk. But I just knew in my blood working for myself would allow me opportunity that working for someone else couldn’t, even if it was family. I was terrified. How could I live a life off of an artistic hobby of making jewelry – Ashley continued.
“All I knew was that I KNEW no matter the situation I was in, I always got myself out of it and could take care of myself. Mental health issues and all. I ALWAYS found a way to do what I needed to get done and survive. I have this fighter/ survivor inside of me. That was enough to know and to take that risk- I have always believed I have what it takes to ALWAYS make it,” Ashley said.
There is no doubt that Ashley is reaping the benefits as she successfully grows her empire and conquers the fashion industry.
Business
Mega Construction Projects That Relied on Advanced Crane Technology

When it comes to large-scale construction projects, the right equipment can make all the difference. From towering skyscrapers to massive bridges and complex infrastructure developments, cranes play a crucial role in lifting, transporting, and positioning heavy materials with precision and efficiency. As technology has advanced, so too has crane engineering, allowing for safer and more ambitious builds. In the points below, we take a closer look at some of the world’s most impressive mega construction projects that relied on cutting-edge crane technology to bring them to life.
Burj Khalifa – Dubai, UAE
Standing at a staggering 828 metres, the Burj Khalifa remains the tallest building in the world. Constructing such a colossal structure required cranes that could operate at extreme heights. Specialised luffing-jib tower cranes were employed to lift materials hundreds of metres into the air, battling high winds and desert heat. These cranes were anchored to the structure itself as it rose, ensuring stability and precision throughout the build.
Sydney Metro – Australia
As Australia’s largest public transport infrastructure project, the Sydney Metro has transformed the way people move around the city. The project required massive tunnel boring machines (TBMs) to carve underground routes, but just as critical were the cranes used to transport and position enormous precast concrete segments. Mobile and crawler cranes with advanced hydraulic systems played a key role in assembling stations and track infrastructure with minimal disruption to existing road networks.
Hong Kong-Zhuhai-Macau Bridge – China
This engineering marvel, stretching 55 kilometres across the Pearl River Delta, is one of the longest sea crossings ever built. Given its scale, floating cranes with immense lifting capacity were used to position pre-fabricated bridge sections. Some of these cranes had lifting capabilities exceeding 3000 tonnes, demonstrating the sheer power and precision required for such a complex marine project.
The Panama Canal Expansion – Panama
The expansion of the Panama Canal was one of the most ambitious infrastructure projects in recent history, involving the construction of massive new lock chambers. Gigantic gantry cranes were used to install the enormous steel lock gates, some weighing over 3000 tonnes. These cranes had to operate with pinpoint accuracy to ensure the seamless functioning of the canal’s new locks, allowing for the passage of larger vessels.
Hinkley Point C Nuclear Power Station – UK
The construction of this next-generation nuclear power plant has required some of the world’s most advanced heavy-lift cranes. The site features one of the largest land-based cranes in the world, capable of lifting reactor components that weigh hundreds of tonnes. These high-tech cranes have been crucial in ensuring the safe and efficient assembly of the plant’s intricate infrastructure.
The Role of Advanced Crane Technology in Modern Construction
Each of these projects would have been impossible without the evolution of crane technology. Innovations such as digital load monitoring, autonomous operation, and enhanced safety systems have allowed cranes to handle heavier loads with greater precision than ever before. For companies tackling complex construction projects, working with an experienced crane hire provider is essential. Businesses like Sventek Cranes offer cutting-edge crane solutions, ensuring that even the most ambitious projects can be completed safely and efficiently.
Mega construction projects continue to push the limits of engineering and design, and advanced crane technology remains at the heart of these achievements
Whether it’s lifting components for a record-breaking skyscraper or positioning bridge segments over open water, cranes will always be an integral part of building the world’s most remarkable structures. By leveraging state-of-the-art crane systems, today’s construction industry is making the impossible possible – one lift at a time.
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