Business

As Technology Changes, Ricky Cucalon Stays Ahead Of The Curve

Published

5 years ago

May 7, 2020

Twenty years ago working remotely was incredibly rare. Most businesses were run out of offices and working from home was reserved for special cases. Nowadays, however, recent advancements in technology have increased the amount of people working from home up to 5.2% in the United States. This is almost double the amount of people working from home in the year 2000. Thanks to improvements in communication technology such as texting, conference calling, and video chatting, many people can make money from anywhere in the world.

What does this mean for business? First and foremost, it shows that businesses are moving increasingly online. With the use of a smartphone, you can access anything from car rentals to grocery deliveries. Almost every business now has an online presence as people increasingly live their lives online. If you’re not online, you might as well not exist at all. When it comes to making money, it’s clear that the new frontier is digital.

Making money with technology is second nature to Ricky Cucalon. A 2016 graduate in civil engineering from San Francisco State, Ricky made his fortune investing in Bitcoin. His success in cryptocurrency has led him to create a revolutionary initiative called the ATM Movement, which seeks to help other people harness technology to make money.

“I created the “ATM Movement” with the intention to help people start making a livelihood putting their smartphones to work,” says Ricky. “We live in a time where we can not only use these devices to share photos with friends, but also to generate an income with a device we walk around with in our pocket.”

By 2040, it’s estimated that 95% of all purchases will be through ecommerce. While most people are used to buying things online, many have yet to see how they can make money online as well. But the truth is that this trend towards the digital encompasses both sides of business. Businesses such as ATM Movement are leading the charge towards making money online through cryptocurrency, stock, and forex markets. As technology continues to advance, pretty soon the majority of companies will have joined ATM Movement and moved to the digital arena.

But cryptocurrency isn’t the only way that Ricky’s been able to make money online. As a successful social media influencer with over 48k Instagram followers, Ricky has been able to leverage the technology of social media as well. “Social media is everything when it comes to marketing,” says Ricky. “Our generation would rather buy from Instagram than any other type of advertisement.”

It’s clear that his mastery of the technology has played a large part in Ricky Cucalon’s many business successes. And he shows no signs of slowing down, as his plans for ATM Movement’s future include spreading to cities worldwide. With a business that teaches people how to use the technology available at their fingertips to make money, Ricky’s plans don’t seem that far off.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.