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Ara Torosian Exploring the “Spirit” Of the “Sound”

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“Next to the Word of God, the noble art of music is the greatest treasure in the world.”

– Martin Luther

The expression ‘the spirit of the sound,’ where the spirit and the sound have something in common, perfectly depicts the relationship between music and religion. Both the spirit and sound offer humans a way to transcend their earthly existence. When talking about music, many consider it a man’s way to communicate with God. The relationship between music and religion is a powerful one. Music is considered important in religion due to its deep-rooted connection with the spiritual world. Spirituality usually inspires people to create music while music, in return, creates a spiritual atmosphere. Ara Torosian, born on the 21st of January, 1979, deeply understands this connection.

Torosian, an Executive Producer, has always loved to create and do things to inspire people and see a change in the world. As an Executive Producer, he has helped musicians create and groom their art. After graduating from Highschool in Tehran-Iran, he went to Bible college in England. Eventually, he graduated from there too, in the year 2003. After this, he started his ministry and music career.

Torosian is a man who intends to inspire people and see a change in the world is because he thinks that today’s music usually makes people fearful, leads to broken relationships, turning people into drug addicts. As the follower of Jesus and pastor, Torosian carries his message, including love, hope, and faith. He wishes to spread Jesus’s meaningful message to people inside and outside Iran. It so happened that when he came to Los Angeles to start his YouTube career and connect to the people of Hollywood, he saw several young and forgotten artists. Not only this, but Torosian also acquired connections, gained knowledge, and started bringing teams together. He even funded different projects to deliver the message of hope and love to his people. All these events led him to choose music as his career.

Like all great artists and thinkers, it is no surprise to wonder what exactly inspired Torosian. He must have been inspired to understand the connection between music and spirituality/religion. According to Torosian, whatever he has done in visual production as an executive producer holds some message. Everyone desires to and needs to be inspired by something. For Torosian, his source of inspiration lies in worship songs that have driven him to achieve so much in music.

Worship songs are known to empower people, make them better individuals, strengthen their belief in God, and motivate them to help one another. Worship songs also elevate people’s moods by lifting them. It is important to note that the great praise and worship songs of the current age and time have one thing in common. They move people emotionally and cause them to grow spiritually.

The reason why Torosian is so interested in worship is probably because of what all he has experienced earlier in his life. He was born in an Armenian family in Iran, where His mother was an elementary teacher. His father was a welder who lost his life in an explosion at his workplace in 2000. He also has a one-year older sister named Lara. Torosian is a sensitive and emotionally intelligent man. He is aware of all his parents’ sacrifices for him and his sister. He wishes his father to be alive to see how the fruit of their sacrifices has finally blossomed in his life and has led him to success.

Being an Executive Producer, Torosian has influenced his children, whom he thinks is very talented. Being from the younger generations, they are quite active on social media. They have their own YouTube channel that has around 15000 subscribers. On the other hand, his daughter’s gaming TikTok account has around 20000 followers. His children are following his steps by becoming celebrities themselves on social media.

As an Executive Producer, Torosian is always willing to learn. Not only this, but he has succeeded in exploring the connection between music and religion. He has the vision and dream that musicians share their ideas, makes music, creates visuals, finds singers, and bring a team together to create music. 

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

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Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

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If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

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