Business

Anyone Can Become A Real Estate Investor

Published

3 years ago

February 4, 2022

Many feel that an investment in real estate is something that can only be done by other people. That it’s enough to rent an apartment and get by, as anything more is too difficult. But Michelle Vega has spent a lot of her career proving that all have equal opportunities and possibilities when beginning a real estate journey, and not just to own a new house, but also to turn that house into a form of income.

Hailing from the heart of New Jersey, Michelle always had dreams of making it big. She started into the world of employment at the young age of 13, when she began helping her grandmother manage her flower shop. The experience she gained in this fast paced environment enabled her to create career goals for her future at an age when many people don’t yet understand what it means to hold down a job. Michelle Vega used her skills to take on two, part time jobs during high school, and was set on working in a life of sales afterward. After graduating, she moved to North Carolina on a hunt for bigger and better opportunities. Despite deterrents and roadblocks, Michelle never slowed down, and used every hurdle as a way to learn something new, or otherwise better herself. Experiences working for other companies eventually brought her to the realization that the only way to realize her full potential would be to eliminate ceilings created by other employers. She set out to get her real estate license, and, very soon, began a career as an entrepreneur.

But Michelle Vega’s motivation for making it big in the real estate field wasn’t just so that she could become a successful entrepreneur. During the journey that had led her into her new life, she’d seen that there was an untapped market of home buyers. Buyers that reminded her a lot of herself. In her search for employment and opportunity, she had found herself held back many times due to the simple fact that not everyone would make time to assist those just starting out. It meant more work and guidance, and many people were not willing to put in that extra effort.

Later in her life, when Michelle Vega entered the real estate field, she vowed to attend to this portion of the market that she felt was being neglected. She realized that there were people everywhere that had the same questions she’d had, and were being largely ignored because of this extra attention they would need. She didn’t plan, however to simply sell these people houses. She wanted to help them make decisions that could give them a new life. Personally, Michelle had begun purchasing homes with the intent of using them as investment properties, and it hadn’t taken long for her to see the long term benefit in this strategy. She wanted to help others who had been in her position to do the same. With this goal in mind, she began focusing on the groups of people who needed the most help. People who hadn’t had the chance to develop a high credit score, people with student loans, people with pending immigration statuses…she invested the same amount of dedication into these lives as she’d put into her own, and immediately began to see results. In 2019 alone, Michelle Vega sold 130 houses. Shortly after, she began creating her own team of Realtors, and, in 2020, they sold 230 houses. With the numbers still rising, this team has surpassed 300 homes in 2021. But she didn’t just sell these people houses, she provided guidance and mentorship to them so that they could use their properties as investments rather than just homes. In fact, this is what Michelle Vega loves the most about her job.

“I love the ability to change lives. If I help a single mom today, making $13/hr buy her own house, even if it’s not the dream home, she can make an investment in her family’s future. In a year (the way the market is trending), she can sell that house for a profit, and buy another. Or start buying rental properties with the equity she has acquired.”

Over 90% of these homes have been bought by first time home buyers and those immigrating from other countries. Many of these people may struggle to find employment that will get them ahead in life, but Michelle is proud of the fact that she is able to help these families set themselves up for a better future by guiding them through the process of real estate investment.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.