Lifestyle

Anthony Sorella Talks About the Obstacles He faced on His Journey to Creating His Own Agency and Overcoming Them

Published

4 years ago

August 31, 2020

Anthony Sorella, creative director at Neighborhood Creative discusses his struggles in the corporate world, and how he overcame them

Anthony Sorella started his agency ‘Neighborhood Creative’ with his present partner Ernesto Gaita; after overcoming a series of struggles he had to face on the way.The Neighborhood is a Toronto-based creative agency specialized in connecting brands with their target consumers. Experts in experience design and social channels, these means allow the agency to communicate the brand’s purpose, drive sales, increase awareness, and brand exposure.

Anthony Sorella, who realized he wanted to be an entrepreneur from a very young age, had to face a lot of objection on his way since the beginning of his journey. From working at multiple jobs to starting his own promotion company ‘Four Kings Group’ Anthony never stopped experimenting and growing. Eventually, Anthony Sorella realized he wanted to be his own boss and started his agency with his partner Ernesto.

Looking back, Anthony Sorella talks about his struggles on his way to making his name in the corporate world. Initially, it was difficult for Anthony to switch from a nightlife promoter to being an agency owner.

“A lot of people look at “promoters” as a grubby job so making the transition to more of a “professional” title was very interesting especially at the companies inception,” says Anthony.

Initially, making ends meet proved quite difficult, and Anthony and Ernest didn’t even pay themselves for a few months meanwhile, still working tirelessly to make their business a success.

“I had to offer free work or extremely discounted work to gain client trust at the beginning. Aside from that my partner and I did not pay ourselves for the majority of our first year so that we could keep up with rent for our office and continuously build our team,” explains Sorella.

Anthony Sorella along with partner Ernesto, have succeeded in making a name for themselves by running an agency that helps businesses and people expand their reach and grow their revenues.

Lifestyle

Global Ambitions: How Nekteck is Transforming Everyday Life Worldwide

Published

23 hours ago

February 4, 2025

Michelle Langton

In a world where technology often feels impersonal, Nekteck is rewriting the script. The company, built on the mission “To Live, To Feel, To Enjoy,” has carved a unique niche by blending functionality, wellness, and comfort into its product lineup. As demand for thoughtful solutions grows, Nekteck’s global vision expands its impact, touching lives in the USA, Europe, and Asia-Pacific.

Addressing Universal Needs with a Local Touch

The modern individual juggles endless responsibilities, from managing work-life balance to maintaining personal well-being. Nekteck has pinpointed this challenge, offering products as versatile as they are intuitive. From ergonomic massagers to energy-efficient appliances, their lineup meets the evolving needs of diverse lifestyles. By adapting designs and messaging to resonate with cultural preferences, Nekteck ensures its solutions feel personal, no matter where you are.

In the United States, their wellness-focused products cater to busy professionals looking for quick relief after long days. Across Europe, the emphasis on efficiency and design elegance has found an eager audience. Meanwhile, in the Asia-Pacific region, Nekteck is capturing the interest of health-conscious consumers eager for reliable, space-saving solutions.

The Balance of Innovation and Simplicity

Unlike competitors who often prioritize complexity, Nekteck understands the power of simplicity. Their electric massagers, compact air purifiers, and multi-functional kitchen tools are thoughtfully crafted for ease of use. But simplicity doesn’t mean sacrificing innovation—each product is built with durable materials and cutting-edge technology, designed to last and perform reliably.

The company’s commitment to quality shines brightly on platforms like Amazon, where glowing reviews reflect a user-centric approach. By maintaining transparency, offering responsive customer service, and tailoring their offerings to customer feedback, Nekteck builds trust one purchase at a time.

Expanding Horizons with Purpose

Nekteck’s growth isn’t just about reaching new markets and creating meaningful connections. The company’s expansion into regions with high demand for wellness and home solutions highlights its thoughtful strategy. By addressing common challenges such as affordability, efficiency, and product accessibility, Nekteck has positioned itself as a reliable companion in households worldwide.

The brand’s future is equally promising. Upcoming showcases at events like CES 2025 will unveil eco-friendly humidifiers, customizable massagers, and next-generation kitchen tools—all reflecting a growing focus on sustainability and innovation. This thoughtful blend of forward-thinking technology with environmental responsibility underscores their commitment to a healthier planet and happier customers.

A Vision Rooted in Wellness

At its core, Nekteck isn’t just about selling products; it’s about improving lives. Their mission to enhance everyday moments—whether through a perfectly kneaded massage or a more efficient meal prep routine—resonates deeply with customers across demographics. Families, wellness enthusiasts, and professionals find value in their offerings, making Nekteck synonymous with practical solutions and peace of mind.

With a bold vision for global growth and an unwavering focus on customer needs, Nekteck continues to make its mark. To explore its range and join the journey, visit its official website or connect with it on social media platforms like Instagram and YouTube.

Nekteck proves that technology doesn’t have to be complicated to be impactful. Instead, it can—and should—be a tool that brings balance, ease, and enjoyment to everyday life.