Connect with us

Lifestyle

An Italian Chef, Michele Casadei Massari, Raising the Standards of the New York’s Fine Dining Scene

mm

Published

on

New York, a land of captivating skyline view, dotted by exquisitely designed skyscrapers, a dynamic metropolis of art, fashion, theatre, and food, serves as the center of entertainment for the world. People from all across the world come to enjoy the richness of its all five boroughs, walk around some of the world’s best museums, and arts, visit the world’s most famous street cuts, Broadway, and the diverse food scene.

New York’s food is a highlight, and one of the top reasons why this part of the United States is one of the most popular traveling destinations. From high-end global food chains to international and experimental food, this place has a lot to offer when it comes to food. Katz’s Delicatessen, Peter Luger, Lombardi’s, Keens Steakhouse, Tavern on the Green, Lucciola restaurant, and Piccolo Café are the eat-out spots that dominate New York’s food scene.

Lucciola restaurant and Piccolo Café are restaurants that were founded by an Italian-born chef, who learned how to cook by working at a wood-burning kitchen. Michele Casadei Massari, a food-enthusiast from Italy, is taking New York’s restaurant sector by a storm. Landed in New York in 2009, this man runs five restaurants today. The fact that he started his culinary profession from a ‘coffee-kiosk’ makes his story worth bringing into the limelight.

The Five-Ingredient Chef, Serving the Food Sector the Right Way

Michele Casadei Massari is an executive chef that uses five ingredients to create his signature dishes at the restaurants. He follows this strict rule, and it has helped him distinguish himself from the hundreds of chefs that are working in New York. He believes that too many ingredients negatively impact the true flavor and feel of a dish. To experience the real taste and enjoy the true flavors, a minimalist approach is what makes Michele, New York’s famous, “Five-Ingredient’s Chef.”

The first of the five Piccolo Cafe Restaurants started serving the food-lovers with an exquisite range of delicious dishes on April 1, 2009. At this time, the young and aspiring chef was unsure about the performance of his restaurant. However, his restaurant performed phenomenally well that within six months, another restaurant was opened in the New York Times Building. Serving its guests with delicious salads, Panini, Pasta, desserts, and coffee, this restaurant expanded further, and the total number of branches reached five. Not only this, but in 2014, Michele’s restaurant started its catering service, which like the restaurants, was a huge success.

Michele, through the Piccolo Cafe Restaurant, has provided catering services to notable companies, including Ferrari North America. Were the four Piccolo Café restaurants enough? No. Michele wanted to dominate the New York food sector with his elite cooking skills as he laid the foundation for another restaurant, Lucciola. It started operating in on December 1, 2017, and is located on 90st Street and Amsterdam Avenue.

As Michele was born in Romagna, Riccione, and raised in Bologna, he was eager to bring the taste of his hometown to New York. Even though he left his homeland for the sake of his dream, he could not let go of his fondness for Italian cuisine. Lucciola started as an Italian restaurant to bring the taste from Michele’s hometown to New York.

A Dreamer and a Doer

While everyone in this world is a dreamer, there are not many doers. While everyone has the power to dream, not everyone has the courage to turn them into reality. Making a dream come true is not a matter of fate or luck. Instead, it takes numerous sacrifices to achieve life goals.

Michele was not just a dreamer; he was a doer. Acquiring exceptional cooking skills from his grandfather, Gigi, by assisting him in his cooking in a wood-burning kitchen, to owning five restaurants, takes much more than just hard work. The cooking enthusiast cooked his first dish for his mother when he was just nine years old since then; the passionate individual has not given up on his dream.

At the time he was enrolled in medical school, he started working at restaurants as a part-time employee. It helped him establish the roots of his culinary career. While working at the local restaurants, he decided his love for food surpassed that of medicine.

In 2009, Michele went to New York after his idea to start a coffee-kiosk was accepted after being rejected once. He started his coffee-kiosk, which gained popularity almost immediately, and he began receiving offers to open a proper restaurant. New York’s food industry is a highlight in the world, and Michele elevated the entire food scene with his powerful culinary skills powered by a strong passion for becoming a top chef in the world.

Michelle has been a part of the journey ever since Bigtime Daily started. As a strong learner and passionate writer, she contributes her editing skills for the news agency. She also jots down intellectual pieces from categories such as science and health.

Continue Reading
Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

mm

Published

on

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country. 

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors. 

Choose a Personalized Item 

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background 

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders. 

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift 

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for. 

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.  

Continue Reading

Trending