Business

Amy Shop on How to Create Scalable Content

Published

3 years ago

September 3, 2021

The content creation process can be a long and arduous one. It’s not always easy to come up with new ideas, or know what your audience is looking for. Luckily, there are ways to make the job easier–and more successful–with scalable content that you can reuse across social media platforms like Facebook and Instagram. Amy Yang of Amy Shop has some great tips on how to create this type of content.

To create scalable social media content, you have to start with an idea about what you want to say or how you want your audience to feel.

Once you have that, it’s time to write the content. When writing social media posts, shorter is usually better–especially for mobile users who might only read a few words before moving on. Aim for anywhere between 100 and 150 characters (including spaces). You can then use this as inspiration for other types of written content like blog posts, email newsletters, sales copy, etc., so try not to over-think things too much at first!

Finally, once everything looks good in draft form, ask someone else to take another look at it. You can also use a tool like Grammarly to catch any mistakes you might have missed.

Next, it is good to create professional photo and video content. You can do this by taking high-quality images and videos with a DSLR camera, as well as investing in the right equipment to make your content stand out.

You can also create professional photo and video content by choosing an angle that showcases whatever you are promoting productively. It is important to know what kind of photos and videos work best so you don’t waste time or money on them! To learn more tips about how to create scalable social media posts contact Amy Shop here: hello@amyscanada.shop.

When creating blog post content, it’s good start with an idea about what you want to say or how you want your audience feel. Then write the content, aiming for anywhere between 100 and 150 characters (including spaces). This will be used as inspiration for other types of written content like blog posts, email newsletters, sales copy etc. Finally, once everything looks good in draft form ask someone else to take another look at it and use a tool like Grammarly to catch any mistakes you might have missed.

You can also create professional photo and video content by choosing angle that showcases whatever you are promoting productively. It is important to know what kind of photos and videos work best so you don’t waste time or money on them! To learn more tips about how to create scalable social media posts contact Amy Shop here: hello@amyscanada.shop. When creating blog post content it’s good start with an idea about what you want say or how you want your audience feel. Then write the content aiming for anywhere between 100 and 150 characters (including spaces). This will be used as inspiration for other types written content like blog posts, email newsletters, sales copy etc.

Amy Yang used these techniques to grow her Facebook page to thousands of followers from Taiwan. For more advice on scalable content, contact her at Amy Shop.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

4 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.