Business

Adult Toy Sales are Taking a Huge Jump During the Coronavirus Lockdown Period

Published

5 years ago

April 24, 2020

In a global survey, it is found that the sale of a variety of adult toys is rising on a large scale amidst the lockdown period. It has allowed people to enjoy the pleasurable time during the coronavirus lockdown period. Many adult toy manufacturers have been witnessing a hike in the sales of adult toys in different parts of the world.

Many experts have added that people are hoarding adult toy products in order to have a wonderful time during the coronavirus lockdown period. Since the entire world is under the lockdown due to the spread of the coronavirus pandemic, people are not allowed to move outside their homes without any urgency. However, they can only buy essential daily used products to meet their requirements.

Many incidents of panic-buying have been noticed across the world as people are hoarding essential products at their homes. In New Zealand, the sale of adult toys has increased a lot as people are hoarding different adult toys to avoid boredom during the lockdown period at home. Especially, the youngsters are focusing on buying adult toys to entertain themselves while staying at their homes.

Since the announcement of the WHO about the global spread of the coronavirus pandemic, different countries started imposing lockdown one after the other. All the non-essential services are currently shut down and people are advised to stay inside their house to keep themselves safe. At the time of writing this statement, the total number of coronavirus cases in the world has crossed the mark of 27 Lakhs with around 1.9 lakhs deaths.

According to many adult toy manufacturers, most of the women are making use of sex toys, and women are looking for the best dildos to entertain themselves. As people have got sufficient time, they are focusing on trying new things. And it has been leading to a hike in the demands of different types of adult toys in various parts of the world.

A lot of experts have highlighted that the global adult market is growing like never before. As per the available data, the total size of this market will reach the mark of 35.5 billion USD by 2023 from 23.7 billion USD in 2017. The growth rate in this sector is expected to stand at about 7% during this forecast period.

Over the last few years, the use of adult toys for therapeutic purposes is has increased a lot. The awareness of adult toy products is rising across the globe for their use offers many health benefits to users. In addition to this, it allows every person to enjoy his time fully in a convenient manner.

A high number of couples who are separated due to the lockdown period are now making use of adult toys to satisfy their sexual needs. It is allowing them to enjoy their time alone during the lockdown period.

In addition to this, the sales of condoms, lubricant, and menstrual cups are rising during the lockdown period. The use of advanced technologies in manufacturing these devices is one of the leading reasons for the high demand of adult toys among the target audience.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.