Lifestyle

Ace photographer Tareck Raffoul shares 3 tips to be successful in photography

Published

4 years ago

August 28, 2020

“A deeper look at photographer Tareck Raffoul’s roots, his passion for photography, and his inputs on how to succeed in photography.”

Traveling to different countries and clicking random pictures doesn’t require any real skill. From the perspective of a professional photographer, the real challenge lies in capturing images that would do justice to the model, product, brand… These photographs must depict a subliminal story. Tareck Raffoul firmly believes that every picture he clicks needs to have a soul of its own, something people can experience through the image itself

There is no magical formula for achieving great success. There’s no wand you can wave that will turn you into an instant celebrity in your chosen field. This applies to both the world of business and the world of arts. It takes hard work and patience to succeed at anything you are passionate about. Just ask Tareck Raffoul.

Here are some tips that Tareck wants you to know:

1. Choose a focus.

“Most people start out wanting to take photos of everything,” said Raffoul. “It’s better to become great at taking pictures of one type or two types, like fashion, interior, nature, or food.” Selecting a focus will make it easier for potential clients to find you and use your services. It also gives you the chance to be the very best in your field.

2. Build a great website and portfolio.

“If you have a great website, it will get jobs for you without you lifting a finger,” said Raffoul. “I worked with a designer to build my portfolio and website, and it’s helped.” There are premium website builders like SquareSpace and Wix that can help you build your own if you can’t afford a professional designer. Make sure it’s easy to navigate, minimal, and that your content is stunning, the main focus should be your work.

3. Create a brand.

Turn your name into a brand, creating a brand does a great deal to help you market yourself. It can involve creating a logo with an identity, adding some flair to your digital presence, and carefully choosing your communication strategy. “Having clear communication and a strong brand image makes the client feel like they know you before they even meet you,” said Tareck.

When asked about the secret of his success, Raffoul won’t hesitate to tell you it’s all about pursuing what makes you want to wake up every morning and aim for the clouds.

Lifestyle

Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution

Published

3 days ago

December 25, 2024

Michelle Langton

Photo Credit: Alternative Therapies

Byline: Avery Lim

Photo Credit: Alternative Therapies

Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.

The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.

The Evolution of a Conscious Skincare Movement

As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.

“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”

This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.

Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”

The Rise of Eco-Beauty

Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.

“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”

Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.