Business

Absolute Digital Media Explores Why PPC Advertising Is Essential For Your Business

Published

4 years ago

October 27, 2020

Running a business can be a challenge, especially if you are a smaller company looking to boost your branding and improve Google ranking positions. But could PPC be the answer that you need to boost your traffic? In this article, the team at Absolute Digital Media are here to outlines why PPC advertising is essential for your business.

It Can Be Implemented Alongside SEO

Though several benefits can come from using PPC advertising, one of the biggest is that it can be implemented alongside an SEO campaign. PPC allows for an advertisement to be placed on page one of Google and can boost traffic to specific pages and even the main landing page of the website. This can capitalise on the page one traffic whilst building the traffic organically as well.

Complete Control With Absolute Digital Media

Another benefit that comes from implementing PPC is the fact that you are in complete control. Whether you decide to implement this form of making in-house or you enlist the help of the expert team at PPC agency in Essex absolute digital media you are in complete control over your marketing campaign. With the length of the campaign and the cost per click completely controlled by you, you are able to make the most out of your marketing without spending a small fortune. Alternatively, you can provide the budget to a marketing agency and they can run the campaign for you.

Advertising Campaigns Can Be Tracked

PPC also has another benefit in the form of tracking. With every smart goal tracked, you are able to look at keywords that will benefit you and enable you to make a successful campaign that works for your business. If you find something that isn’t working such as the keyword you are targeting then you can change it there and then. The same is to be said for the budget. If you find that you want to spend more or less on PPC this will benefit you in the long term.

It Can Be Cancelled Whenever You Want

The final benefit that comes from this is the fact that these can be cancelled whenever you want. It is this level of control over PPC that sets it apart to from SEO and other levels of marketing. These can be completely customised at this time to make it stand out at this time. Whether you decide to cancel it on the spot or you slowly reduce the amount of spending month on month, you can still gain the benefits of PPC marketing to make sure you have the level of traffic that you to boost sales at this time.

With this in mind, there are several ways that you can optimise your PPC and other marketing channels to boost the traffic to your website in order to drive sales to help you grow your business during this time of uncertainty. Will you be using PPC to help market your business?

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

2 weeks ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.