Business

A Stroke Of Bad Luck Turning Into Profit: How Ivan Tapia Turned His Unemployment Around To Make Millions In The MLM Business

Published

5 years ago

August 13, 2020

If you somehow have yet to hear of Ivan and Monika Tapia, you are in for one inspirational story. The two entrepreneurs are a classic encapsulation of the American dream, and a continually driven power couple to boot. It is rare to hear of a “started from the bottom” story these days, but that is what makes them so special. The inspirational essence of their story is not lost on Ivan and Monika, and they reflect on the roots of their success every day as they strive to achieve their main goal: helping others succeed.

Ivan was born in Tijuana, Mexico and grew up with the dream of becoming a professional baseball player. He was quite a prospect, obtaining a temporary visa in order to study and play baseball at Southwestern College in San Diego, California. As fate would have it, he soon injured his shoulder and was unable to ever regain the playing ability he had enjoyed prior to the incident. This would be just one of the many problems Ivan would face before achieving his gradual rise to success.

Ivan finished receiving his degree in civil engineering at San Diego State University, all the while showcasing his incredible work ethic by holding down multiple jobs and internships, and soon after found a career with a small engineering firm.

Unfortunately for Ivan and his wife, the financial crisis of 2008 abruptly sent them careening off course into poverty and debt. Ivan was let go from his job just before the couple could celebrate their first anniversary. The competition in his field and his relative lack of experience resulted in a lengthy stint of unemployment and struggle. Ivan and Monika lost their house, their car, and any positive credit history they had established. Their life was in ruins. As if the stress levels weren’t high enough, the couple moved back to Tijuana only to discover that Monika was pregnant with their first child. The desperate situation incensed Ivan to come to realize he must focus his efforts on becoming 100% self sufficient and self employed.

At this point, Ivan was merely dabbling in a multi-level marketing endeavor, making a worrisome $500 a month and barely able to afford his small house in Tijuana. Truly committed to one another, the couple held tight and gritted their teeth for years as Ivan slowly began to establish more consistent employment, while always developing his entrepreneurial goals on the side. In 2011, Ivan finally began making significant income through his MLM enterprise. By spending every waking hour outside his full time job focusing on his goals, he was exponentially increasing his income through his own efforts. By 2012 he “fired his boss” and has not worked beneath anyone since. The rocky road that Ivan and Monika traversed to achieve the level of success they enjoy has forever grounded them, and shaped their ultimate goal: to help a billion people.

His focus is training and developing people in the realms of leadership, personal development, finances, and communication. “When I train people my focus is to be a bridge and help them to go from where they are, to where they want to go.” He explains. When asked for his top tips for readers looking to achieve the success he has realized, one of the main pieces of advice he offered was this: find a coach and a mentor.

“Who are you listening to? You need a mentor in the industry where you desire to be successful. There are two ways of learning in life, by mentors and their experience, or by your own experience only. It will be less painful to learn from mentors, as it’s wisdom you’re obtaining from somebody else’s experience.”

Ivan muses. Both he and his wife have sincerely shifted their focus from pulling themselves from the deep rut in which they were cast 12 years ago, and set their sites on making sure that those with a similar drive and passion for hard work and persistence need not go to such incredible lengths as them to also enjoy a piece of the American dream.

Instagram : https://instagram.com/ivantapiav

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.