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A complete guide to the best chatbots

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Chatbots are quickly becoming a best practice for customer service. They provide businesses with the opportunity to improve their customer experience and to be more accessible in an era when phone calls and emails may not always be possible or appropriate. Finding the best chatbot is all you need to make your customers happy!

The chatbot revolution is upon us. Chatbots have been on the rise for a few years now, and they are showing no signs of slowing down. Technology continues to advance, and there will be better solutions coming up every day. Therefore, it will be important to stay informed of the latest technologies and trends to get the most effective chatbots for use. To get the best results, you must understand the different types and the best practices for chatbots.

Understanding the Different Types of Chatbots

Chatbots are programs that use artificial intelligence to simulate conversations with human beings over instant messaging services like Facebook Messenger and WhatsApp. They can provide information about products or help customers solve problems in a natural-sounding conversational tone.

There are different types of chatbots you can create depending on the type of business. They range from customer service bots to news bots. Chatbots might be the answer if you are looking for an effective way to communicate with your customers. However, experts design chatbots differently to serve different purposes. Here are different types of chatbots and their definitions:

  • Conversational bots. These mimic human conversation by using machine learning algorithms to generate responses for users. They ultimately help customers to make decisions.
  • FAQ bots. These offer pre-generated answers to commonly asked questions. They will recommend options and knowledge base information to the users for more help in their search for answers to what they need.
  • Personal assistant bots. These types of chatbots perform tasks like scheduling appointments or helping people find items on websites. There are task-specific bots to help users with specialized needs.
  • Generic chatbots. Typical examples here are Siri and Alexa. These are open-ended bots that can typically answer any question. They are too general, and businesses would not prefer using them to address their specific needs.

The Best Practices for Chatbots

In today’s world, everyone ones to stay connected. With the use of social media, instant messaging, and other types of digital communication, it is easy to stay in touch with friends and family all over the globe. However, there is sometimes a downside to this type of connection: we’re always on! This habit can lead to habitually checking your phone for messages or updates even if you don’t have anything pressing going on, a bad technology habit that can turn into an addiction as time goes by. Fortunately, there is a way out: chatbots.

Chatbots allow users to connect using artificial intelligence (AI) without being constantly logged onto their devices. So, what are the best practices for chatbots? There are important things to put into consideration. Here is a list of some things that can help make your chatbot successful. They include:

  • Making sure the bot is intuitive and easy to use. The chatbot should serve its intended purpose and help your business realize its goals and objectives for growth.
  • Being transparent about the type of data collected from users. Your contacts should feel safe when issuing out their data via the chatbot and get to know the help they will be getting by doing so. 
  • Providing options for how often people receive messages from the bot. Your chatbot shouldn’t be a bother to your users. Therefore, the chatbot design should factor in options for users to pick at their pleasure.
  • Offering an option for scheduling automated messages in advance. This feature is a great option to help your customers get what they want in good time without wasting time.

Final Thoughts

Chatbots are a new frontier in the world of customer service. With chatbots, businesses can provide 24/7 support while at the same time scaling up their customer service without hiring more people. Chatbots have many benefits for business owners, but they often don’t know the best practices that will help them get the most out of their bots. Use the ideas highlighted here to get the best chatbot for your business.

The idea of Bigtime Daily landed this engineer cum journalist from a multi-national company to the digital avenue. Matthew brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the platform, he also contributes his expertise in business niche.

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Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

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Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.

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