Lifestyle

Reputed beauty influencer Ami Desai shares her Thoughts on Motherhood and Entrepreneurship

Published

5 years ago

May 20, 2020

Many women think it would be too challenging to be both a mother and an entrepreneur. It feels like one of your roles will always be neglected. However, beauty influencer Ami Desai thinks more women need to be open to the possibility of finding fulfillment in both their work and family lives.

Desai has a history in Hollywood, working on shows like Lux Lifestyles on Wealth TV, Inside Edition, and #OWNshow on Oprah.com. However, she soon realized that working in the beauty industry was her true calling. She created a beauty business with a focus on South Asian women, who, for a long time, haven’t had makeup artists who catered to them for special occasions.

Now, she combines all of these worlds as an on-air beauty and lifestyle expert. You can often find Desai on Home & Family TV and KTLA 5 News. She loves getting the word out about beauty trends and the lifestyle brands she enjoys.

She’s also created a brand as a modern mom influencer. Desai posts about her children frequently on her Instagram. There’s an adorable video of her daughter putting on her makeup, and lots of sweet family portraits. Since she’s pregnant with her third child, she’s also been showcasing a lot of maternity wear, even including swimsuits.

“I try to bring together all of my areas of expertise to help moms learn how to juggle it all,” Desai said. “I think you can be beautiful, have fun, love your kids, and still grow your business.”

There are many ways that Desai organizes her life with kids. She and her husband have an extensive Google Calendar where they can keep track of appointments and dates. Her family also limits screen time so that they can spend time together as a family after dinners.

“One of the most important things you can do as a mother is regular self-care,” Desai said. “It might not seem important, but you need to find ways to fill up your tank for your kids. That doesn’t always mean spending every moment with them. If you don’t have any energy because you haven’t been kind to yourself, you won’t have anything to give to them.”

Desai acknowledges that being a mom and an entrepreneur is hard. However, she wants you to know that it’s possible. If you want it enough, you can bring balance to all parts of your life and live the way you want.

Lifestyle

Powerful Corporate Gifting Strategies to Build and Strengthen Business Partnerships

Published

2 days ago

April 15, 2025

Michelle Langton

If you want to build and strengthen business partnerships with your clients and top investors, there are a few key steps you must take. One essential strategy is corporate gifting. This simple act goes beyond building a partnership. It will also increase your customer retention rate and promote your business even beyond the shore of your country.

But before you consider gifting any item, there are some strategies to put in place. This will ensure your gift makes a lasting impression and resonates well with your clients. Below are powerful corporate gifting strategies to build and strengthen business partnerships with your clients and top investors.

Choose a Personalized Item

Rather than choosing an ordinary gift for your clients and investors, opt for a personalized item. Customised corporate gifts such as T-shirts, coffee mugs, and bags create a stronger emotional connection than generic gifts. They also leave a more lasting impression than most other gift types.

Imagine how investors and your clients will feel when you beautifully inscribe their image or favorite quotes on a T-shirt. Of course, they will feel valued, appreciated, and ready to invest more in your business.

Consider Their Culture and Background

As an entrepreneur, it’s essential to be culturally competent and sensitive. Your gifts should resonate with your clients’ and investors’ cultural backgrounds. Otherwise, they may be quickly discarded or overlooked. If your investors and audience are predominantly of Black heritage, consider giving them a custom T-shirt featuring a map of Africa or inspirational quotes from iconic Black leaders.

Their religious beliefs are also important. Specific religions may find some images or symbols inappropriate. For instance, if you’re giving a gift to a Muslim investor, avoid designs that include images like pigs, as they are considered offensive in Islamic culture.

Consider a Functional Gift

You should also consider the gift’s functionality. A gift that can be used every day will be more valuable than an impractical one. Even if the gift is expensive but doesn’t have any functional purpose, it won’t serve the purpose it was intended for.

Instead of purely sentimental keepsakes or abstract gifts, consider practical items like pens, notebooks, backpacks, coffee mugs, umbrellas, or water bottles. Just make sure the gift is well-designed and features your brand logo and identity. This not only increases brand visibility but also helps strengthen the connection between you and your investors.

Tie it to a story

Tie your gifts to a story to make them more memorable and emotionally meaningful. For example, if during your business’s early days, your employees always worked tirelessly day and night, you could opt for a custom hourglass. Clients and investors who receive such a gift will appreciate your business’s journey of patience and perseverance.

Offer Quality Gifts

Gifts given to investors or clients who have significantly contributed to your business growth should reflect their value. They shouldn’t be cheap or low-grade items. The gift doesn’t have to be trendy or widely popular, but it should come from a reputable and high-end brand. This will give your gift more credibility. Besides, the recipients will feel comfortable to use the gift among their colleagues.