Business
Sahil Dahiya: A Ray of Hope in the e-Commerce Industry, Inspiring Many Young Lives
To motivate more & more youngsters for carving a path in the e-commerce industry, Sahil Dahiya has some important tips to share with them.
You know when we look around us we realise our country indeed is a powerhouse of various talents especially youngsters who are every day doing something different & proving the world that an idea is what you all need to transform it into a lucrative business. With more & more youngsters getting in as being entrepreneurs with their innovative ideas, the more we get near to be known as a country that drives on creativity & innovations. One such creative, intelligent & spirited young guy is Sahil Dahiya. He stands as a true example of a boy who faced several hurdles in life & then overcame all of them by starting working at a very early age.
Dahiya set out his journey to become an entrepreneur in the e-commerce industry & today has become one of the top names in the industry. So, after completing his 12th grade, he started building his business of dropshipping at a small scale initially, as at that time Dahiya ran out of required capital. To earn money for the same, he even did freelancing work, ran Facebook ads for a while & also did digital marketing. Today, he owns his dropshipping store & is a successful businessman in the e-commerce industry.
It, therefore, becomes essential for budding entrepreneurs to know a few tips from Dahiya to become successful in the e-commerce industry.
- Give utmost importance to social media: Today, according to the market scenario, no amount of strategies work the way social media works for businesses. Dahiya believes that it is the social media platforms that will, in all directions, make your e-commerce business reach people in millions. Hence, targeting them with the right social media strategies is very crucial.
- Focus on the groundwork before the big launch: Entrepreneurs should never rush to launch their sites before doing the homework well of their business, points out Dahiya. Just rushing with the launch of their e-commerce site will not help you become successful. Some groundwork regarding the same is important, like SEO, paid advertising, content marketing, etc.
- Building a customer information database is vital: To help the business flourish faster, Dahiya says that entrepreneurs must also collect databases of customers that will make them understand the customers they are targeting which will help support any of their future launches on their site.
- Go for testing & analytics: Thinking like a customer is also vital for entrepreneurs to make the next move in their business. Dahiya suggests them to first test everything before making any launch & invest in testing & analytics to skyrocket their e-commerce business later.
What kept Dahiya going & become successful so young is his constant urge to learn new things & evolve every day not only as a businessman but also as an individual & this is what he wants for all other rising entrepreneurs to learn as well.
Business
Transform Your Expertise into a Profitable Online Coaching Business with Jon Penberthy
Transforming your expertise into a successful coaching business requires a strategic approach to monetizing your knowledge, with a strong emphasis on client satisfaction and adaptability to their evolving needs. By prioritizing these factors, you can build a coaching practice that flourishes, provides long-term value to your clients, and supports sustained growth for your business.
The potential for this growth is underscored by the global online coaching market, which was valued at $3.2 billion in 2022 and is projected to reach $11.7 billion by 2032, reflecting a compound annual growth rate (CAGR) of 14% from 2023 to 2032.
Jon Penberthy, founder of AdClients and a leader in online coaching, highlights the significance of the knowledge economy in today’s marketplace. He notes, “The knowledge economy is now worth over half a trillion dollars a year. That means every year, people like you and me are paying others—not for physical products, but for the exchange of knowledge.” This shift presents a compelling opportunity for those willing to leverage their expertise in this evolving market.
Penberthy’s philosophy emphasizes the power of positive thinking and challenges traditional views on credentialism and rigid professional roles. He asserts, “Nowadays you only need to be one step ahead of someone else for them to be willing to hand back some money to learn from you.” His success as a how-to coach exemplifies this approach, showing that with the right mindset, anyone can turn their knowledge into a flourishing business.
Essential Steps to Starting Your Online Business
At the heart of any business plan is the decision about what type of product you will provide in the online marketplace. Jon Penberthy explores various possibilities, from relationship counseling to pet care, ultimately settling on a widely sought-after internet offering: personal health and fitness.
“Let’s say you do not have a personal trainer certificate, but you have figured out a specific nutrition and exercise regime that works,” he states. “There are people out there who want to look how you look and are willing to pay you for your knowledge … the opportunities are endless – you just have to ask yourself what you know that is a little bit more than those around you. That’s the starting point for your own training program.”
The next step involves packaging your training for an online audience, and Penberthy recommends creating a series of recorded videos as an effective approach. This leads to the question of how much to cover in the initial video and the order of presentation.
He suggests finding friends and family who are interested in your topic and willing to learn more. By selecting a few volunteers and teaching them over several weeks for free, while taking diligent notes on what works and what doesn’t, the teaching process will gradually reveal itself.
Build a Sales Funnel
Regardless of how your business attracts customers, potential buyers often follow a similar path, asking common questions and taking comparable steps when deciding whether to make a purchase. A sales funnel is an effective way to visualize this journey, offering valuable insights into the customer experience. It helps you see the sales process through their perspective while also serving as a practical training tool for your sales team.
Penberthy highlights the importance of this approach, “A sales funnel helps transition potential customers from being strangers to ready-to-buy clients,” he explains. By breaking the process into a series of steps, the sales funnel gradually informs and engages potential customers, guiding them toward a purchase decision without overwhelming them with information.
Attracting Attention—The ‘Eyeball’ Factor
Once you’ve understood the initial steps for setting up your online coaching or course, the next challenge is attracting people to your funnel, often referred to as the “eyeball” factor. “Bringing traffic to your site involves content creation and deciding between organic (unpaid) traffic through various social media channels or, if your budget allows, paid traffic,” Penberthy explains.
Penberthy explains that with organic traffic, individuals will be active on social media, creating content designed to build an audience interested in their topic. He adds that if one can invest some funds, paid advertising—especially on YouTube—can be an excellent starting point, as it delivers instant traffic compared to the uncertain outcomes of organic posts.
Once the advertising strategy is established, the next step is to continually refine and enhance the course, making it more concise, message-rich, and easier for potential customers to understand what is being offered.
He emphasizes that this process isn’t just about feeling good about one’s work; it’s about boosting conversions. The more effective the campaign, the more referrals satisfied customers will provide when recommending the program. A stronger program also allows for higher pricing for the services offered.
After refining your online advertising strategies and advancing your course or coaching development, the next step is to scale up. Penberthy suggests that this may initially involve what he refers to as “the pop-up offer” or one-on-one coaching, enabling you to start selling your course in 48 hours or less.
He notes that this phase requires a significant investment of time but is crucial for growing your business with clients who will not only pay for your expertise but also recommend your courses to a broader audience. However, he emphasizes the need to leverage your time effectively, as there are only so many hours in a day.
The key to success in online courses lies in combining “low-ticket” (mass appeal) content with “high-ticket” one-on-one training. “I take the stand-alone low-ticket coaching and wrap it around the one-on-ones to create the concept of “high-ticket” group coaching, which is a limited-subscriber webinar-based training pitched at high-end clients who are willing to pay a premium to overcome their seeming lack of success in the online marketplace,” Penberthy says.
By implementing this strategy, he adds, you can not only maximize your time in the business space and free up energy for friends and family but also potentially increase your monthly income to four or five figures, ultimately leading to an annual income of six to seven figures.
Jon Penberthy’s insights provide a clear roadmap, emphasizing the importance of understanding your audience, leveraging effective marketing strategies, and continually refining your offerings. By combining low-ticket and high-ticket training approaches, you can maximize your reach while delivering exceptional value to your clients.
As you embark on this path, remember that your knowledge and passion can not only lead to financial success but also empower others to achieve their goals. Embrace the opportunities ahead, and watch as you build a thriving coaching business that makes a lasting impact.
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