Business

Sahil Dahiya: A Ray of Hope in the e-Commerce Industry, Inspiring Many Young Lives

Published

5 years ago

May 6, 2020

To motivate more & more youngsters for carving a path in the e-commerce industry, Sahil Dahiya has some important tips to share with them.

You know when we look around us we realise our country indeed is a powerhouse of various talents especially youngsters who are every day doing something different & proving the world that an idea is what you all need to transform it into a lucrative business. With more & more youngsters getting in as being entrepreneurs with their innovative ideas, the more we get near to be known as a country that drives on creativity & innovations. One such creative, intelligent & spirited young guy is Sahil Dahiya. He stands as a true example of a boy who faced several hurdles in life & then overcame all of them by starting working at a very early age.

Dahiya set out his journey to become an entrepreneur in the e-commerce industry & today has become one of the top names in the industry. So, after completing his 12th grade, he started building his business of dropshipping at a small scale initially, as at that time Dahiya ran out of required capital. To earn money for the same, he even did freelancing work, ran Facebook ads for a while & also did digital marketing. Today, he owns his dropshipping store & is a successful businessman in the e-commerce industry.

It, therefore, becomes essential for budding entrepreneurs to know a few tips from Dahiya to become successful in the e-commerce industry.

Give utmost importance to social media: Today, according to the market scenario, no amount of strategies work the way social media works for businesses. Dahiya believes that it is the social media platforms that will, in all directions, make your e-commerce business reach people in millions. Hence, targeting them with the right social media strategies is very crucial.
Focus on the groundwork before the big launch: Entrepreneurs should never rush to launch their sites before doing the homework well of their business, points out Dahiya. Just rushing with the launch of their e-commerce site will not help you become successful. Some groundwork regarding the same is important, like SEO, paid advertising, content marketing, etc.
Building a customer information database is vital: To help the business flourish faster, Dahiya says that entrepreneurs must also collect databases of customers that will make them understand the customers they are targeting which will help support any of their future launches on their site.
Go for testing & analytics: Thinking like a customer is also vital for entrepreneurs to make the next move in their business. Dahiya suggests them to first test everything before making any launch & invest in testing & analytics to skyrocket their e-commerce business later.

What kept Dahiya going & become successful so young is his constant urge to learn new things & evolve every day not only as a businessman but also as an individual & this is what he wants for all other rising entrepreneurs to learn as well.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.