Business

Cameron Farthing: ‘The Advertising Wizard’

Published

5 years ago

April 29, 2020

Marketing is necessary for entrepreneurs to connect with their respective customers. In this digital age, marketing has become a substantial component of each business. Digital marketing plays an effective role in maintaining direct communication between a business and its consumers. An important subset of digital marketing is advertisement. People spend a great amount of time on their digital platforms and companies use this to their benefit. This helps a business gain more visibility and promote themselves in front of their target audience. Cameron Farthing is the co-founder of a successful global digital marketing agency called ‘The Normal Company’.

Cameron Farthing was 17 years old when he decided to drop out of college. He was extremely ambitious to discover his purpose in life and work hard to make a living. He came across the idea of becoming a commercial diver and despite seemingly difficult he went ahead without much hesitation. He borrowed a loan from his father to enroll himself in a course for commercial divers. He spent 3 years tirelessly working as a commercial diver but he realized his determination to pursue it further had lowered. This led him to discover multiple other options. He started with a Youtube channel and then growing and selling Instagram accounts followed by affiliate marketing and reselling sneakers. However, he did not feel passionate enough to continue with any of these.

Cameron Farthing discovered e-commerce and drop shipping. He launched his e-commerce store and earned a profit of 4000 pounds within his first month. He altered his business model to accommodate the growing sales and within 10 months his profit hit 6-figures. He wanted to primarily give attention to his e-commerce business and this led him to quit his job as a commercial diver. He launched several more e-commerce stores and his business began to expand rapidly. He invested 90% of his profits in surrounding himself with some of the top digital marketers working on platforms like Facebook, Snapchat, and Instagram. He worked hard to learn from them and focused on familiarizing himself with leading marketing platforms.

Everything Farthing had worked for led him to the realization that he was most passionate about digital marketing. He had learned how to become an expert in using digital advertisements to help global brands accelerate their e-commerce growth. This knowledge was applied to the formation of ‘The Normal Company’ in 2019. This digital marketing agency assists brands to generate more revenue on monthly sales. They deal by connecting with a brand on an interpersonal level. They allow the brands to widen their perspective and truly believe in their goals. The agency designs ideas for brands to expand their growth by recognizing their potential. Additionally, they assist brands that are stuck with stagnant monthly sales to achieve well over 6-figures in sales. Their pattern to aid development is implemented systematically.

Cameron Farthing is an expert in advertisement on Facebook and Instagram. He has helped global brands increase their revenues by promoting their e-commerce growth through advertisements on social media. He believes that brands need to expand systematically as the e-commerce and digital marketing industry is constantly growing. This growth will lead to an increase in competition and understanding the power of skillful advertisement will prove to be highly valuable for brands globally.

Business

Private Listings by Harold X. Clarke: A New Approach to Fine Real Estate

Published

5 days ago

December 16, 2024

Matthew Wiles

Photo credit: Private Listings by Harold X. Clarke.

Byline: Andi Stark

Private Listings by Harold X. Clarke, a real estate platform operating across Hawaii, is rewriting how properties are bought and sold in the region. Unlike larger firms reliant on public listings and mass marketing, Private Listings’ strategy prioritizes personalization, privacy, and meticulous curation of ultra-high-end, off-market properties, including oceanfront estates, gated community residences, and architectural masterpieces.

Harold Clarke, founder of Private Listings, describes their method as one that rejects “cookie-cutter solutions in favor of understanding the nuances of both buyers and sellers.” This approach has resonated with ultra-high-net-worth individuals (UHNWIs) seeking refined and discreet real estate transactions.

The Hawaiian real estate market remains a hub for global investors, with the median price for a single-family home in the state reaching $900,000 in 2024, according to the Hawaii Association of Realtors. Within this competitive landscape, Private Listings is building up to be a trusted name for properties that extend beyond luxury into generational investments.

Challenging the Industry Norms

Private Listings deliberately avoids the conventions of large-scale real estate firms. By focusing on fewer, higher-value properties, the company ensures that each transaction is treated with the same level of care and confidentiality.

Public listing platforms, while effective for broader markets, often expose sellers to unnecessary attention or unqualified inquiries. For Clarke, this model is misaligned with the needs of UHNWIs. “Privacy isn’t a luxury for our clients—it’s a necessity,” Clarke explains.

This philosophy has led Private Listings to handle some of Hawaii’s most significant real estate transactions, including off-market properties valued at over $40 million. Its success is not measured by the volume of listings but by the depth of trust built with clients, many of whom return for subsequent transactions.

Adapting to Changing Client Demands

While Private Listings maintains a foundation of traditional practices, the firm also recognizes the evolving needs of its clientele. The global real estate market is increasingly influenced by concerns over digital security, with a 15% rise in data breaches targeting high-net-worth individuals in the past three years, according to cybersecurity firm NortonLifeLock.

To address these risks, Private Listings employs rigorous screening for potential buyers and uses secure platforms for communication and transactions. The firm’s “by invitation only” model ensures that clients remain protected from the pitfalls of public exposure. Clarke notes, “Our goal is not just to sell homes but to create an environment where clients feel safe and confident during every step of the process.”

The Human Element in Real Estate Transactions

Despite advancements in technology, Private Listings firmly believes that real estate transactions cannot be reduced to algorithms or automation. Unlike firms that depend heavily on online data aggregation, Private Listings emphasizes human connection and insight.

The company’s sales strategy integrates personalized client interactions, in-depth market analysis, and years of experience navigating Hawaii’s unique real estate ecosystem. Clarke’s background in managing family assets and his global perspective is significant in shaping this essence.

Future Directions for Private Listings by Harold X. Clarke

As Hawaii continues to attract global attention, Private Listings aims to expand its influence within the state while maintaining its core principles. The company is currently developing a new platform to streamline services for UHNWIs, blending their demand for discretion with seamless access to Hawaii’s finest off-market properties.

Additionally, Private Listings is strengthening its ties with local communities, recognizing that sustainable growth benefits both the company and the islands’ ecosystems.

Private Listings by Harold X. Clarke has set itself apart in Hawaii’s real estate scene by moving away from the typical mass-market approach. Through a mix of traditional values and modern sensibilities, the firm continues to define what it means to transact ultra-high-value properties with integrity and care.