Business

Scaling Your Brand’s Returns From 6 Figures to 7 Figures In Rapid Time – Meet Cameron Farthing and Myles Broom, The Duo Behind The Normal Company

Published

5 years ago

April 29, 2020

Did you know that according to research, 50% of the small businesses fail after five years in business? You probably didn’t. So why does this happen? Well, there are different reasons, but the most common one is the lack of proper knowledge and experience of marketing and business in general. Many business owners jump into the industry without planning for the long term and as a result, they are unable to discover their untapped potential when they need it the most.

Therefore, staying afloat becomes an achievement in itself, let alone getting drastic, parabolic growth for your venture.

If you’re an entrepreneur and are facing the issue of stagnant growth, or struggling to predict future trends for your product, then it’s time to take your business to the next level with the help of Myles Broom and Cameron Farthing. For those who don’t know, Myles and Cameron are the founders of The Normal Company, an agency that specializes in assisting international e-commerce brands through paid advertising and email marketing, so that brands can achieve their highest ever return on investment (ROI).

The company came into being when Myles and Cameron decided to take the plunge to commit to a big London move, living in the same apartment block to create an agency with one thing at the forefront of it: how they can supersede the previous results a brand has achieved, and how to give their clients an agency experience that has an interpersonal relationship at the forefront of it, and ultimately lives and breathes the clients’ goals as much as they do, opening up their eyes to see the potential they have, but don’t realize.

Myles and Cameron went big with The Normal Company, however, they were doing things separately before that too. Myles was working full-time in the marketing industry and experimenting with a number of ventures side by side, while Cameron was exploring the field of e-commerce and digital marketing and was on his way to becoming one of the best players in the digital marketing industry. Soon, they realized that they would be much better off together, and that’s when they decided to start their own agency.

Myles’ experience and skill in the marketing arena, and Cameron’s background with his own multi 6 figure e-commerce brands made the perfect recipe for success, that came about in the form of The Normal Company. So far, the company has helped several brands – mainly from the fashion and beauty industries – in taking their monthly revenue from four or five figures to six figures (and even seven in many cases). The agency’s clientele includes some of the top international, celebrity-endorsed brands, such as the likes of Kylie Jenner, Will Smith, Victoria’s Secrets models, as well as top Instagram influencers from all over the world.

Myles and Cameron have not only helped small e-commerce businesses but large brands as well. “We have taken a large number of clients from ‘growth limbo’ where they are cruising nicely at say a multi six-figure revenue level, but need to scale further to become a bigger player to dominate the market. That’s where our agency comes into play; to alleviate that stress and take them to further on the six-figure levels, and often surpassing seven-figures in time frames they previously didn’t think would be possible for them,” Myles says, adding that they have taken each of their clients’ brand revenues to new heights.

With the e-commerce industry becoming more and more saturated every year, there is a need for brands to constantly evolve themselves and do something more than the normal because that’s not enough. This is precisely what Myles and Cameron help brands with. The dynamic duo is indeed an inspiration for any entrepreneur or business owner, who has aggressive growth targets for their enterprise.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.