Business

Brandquad: Managing a Team Remotely and Impact on Performance

Published

6 years ago

April 15, 2020

Today, remote management or remote management is a management solution adopted by the majority of companies. Indeed, with the impact of Covid-19, many employees are forced to work from home. Remote management is thus becoming, for companies, one of the keys to overcome this crisis. However, working remotely cannot be improvised and the managers who implement this method at the time of this health crisis must have in mind a few rules of good practice. This is why Brandquad, an international company that has been successfully using this working method for several years now, has decided to share its good advice to help companies to make remote management work in an optimal way.

When working remotely with employees from different backgrounds, there are a number of obstacles that companies have to overcome. According to Anthony and Phillip from Brandquad, there are four barriers to overcome: cultural differences, distance, language, and professions. However, this is no easy task for this international company specializing in product content management. Here are his tips.

Making remote management work

Established in Paris, Moscow and Dubai, Brandquad is a master in the art of bringing together very different and culturally distant profiles.

It all starts with quality recruitment. Ideally, it should target the younger generation, because remote management implies a new, more modern way of working. In addition, it is necessary to ensure that candidates are able to work remotely, that they are sufficiently autonomous and receptive to the fact that they are simply “drifted”. It is also necessary to recruit different and complementary profiles, both technical and commercial.

Next, the company must set up network tools to maintain contact between the different collaborators, even though they are physically distant from each other, and to monitor the progress of projects. In order to do so, Trello is a versatile and very well-thought-out tool that brings transparency, follow-up and interaction. For its part, Brandquad uses Skype instant messaging, the Google suite (Drive, Calendar, etc.) and HubSpot.

Finally, priority must be given to the different profile management. Getting people with different cultures and languages to work requires certain measures to be put in place. Employees must be driven rather than micromanaged. In other words, they must be given an objective and be given regular check-ups to ensure that they are progressing well in their work. These points of contact are small rituals that break the distance.

Impact on performance

Overall, remote management has a positive impact on business performance. Distance tends to make employees more autonomous and productive because, especially if they are well driven, they do not feel constantly monitored by their manager. They are more motivated to achieve their goals and are also happier at work.

Above all, remote management requires a trusting relationship between employees and managers. Distance requires an effort of transparency and implies regular reporting. This monitoring allows employees to show the progress of their project and involves them fully in the achievement of their objectives.

Remote management also promotes productivity and the separation of tasks in the sense that each employee is placed in the country he or she knows best. In this way, he or she will be able to gain a competitive advantage and enable the success of his or her company on an international scale.

For Brandquad, remote management is a way of working that is becoming more and more essential for companies in the current context that is emerging: modernization of managerial techniques, recurrent strikes, the Covid-19 pandemic, etc.

Business

The Key Components of a Successful Digital Marketing Strategy

Published

52 mins ago

November 16, 2025

Matthew Wiles

In today’s hyper-connected world, a well-defined digital marketing strategy is essential for any business that wants to grow, build brand trust, and stay competitive. Whether you’re a local retailer, an eCommerce business, or a professional service provider, your online presence plays a major role in shaping how your audience perceives you. For example, industries like legal services are increasingly recognising the benefits of specialised digital marketing for law firms to attract and engage clients in an increasingly digital marketplace.

Below, we explore the key components that make up a successful digital marketing strategy—and how to align them with your business goals.

Clear Objectives and Measurable Goals

Every effective strategy begins with a clear understanding of what success looks like. Your goals might include increasing website traffic, generating leads, improving search engine visibility, or enhancing customer retention. Setting SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) objectives helps ensure that each marketing activity contributes to tangible outcomes.

A Strong Brand Identity

Your digital marketing efforts should reflect a cohesive brand identity that resonates across every channel—your website, social media, email campaigns, and online ads. Consistent visual design, tone of voice, and messaging establish credibility and make your business instantly recognisable.

Search Engine Optimisation (SEO)

SEO remains the backbone of digital visibility. From on-page content optimisation and keyword targeting to technical site health and link-building, SEO ensures your business appears where customers are actively searching. Local SEO, in particular, helps businesses connect with audiences in specific geographic areas—an essential tactic for professionals and service-based businesses.

Engaging Content Marketing

High-quality, relevant content builds authority and nurtures relationships. Blogs, videos, infographics, podcasts, and whitepapers provide opportunities to educate, entertain, and inspire your audience. Great content not only boosts SEO performance but also establishes your brand as a trusted industry leader.

Social Media Engagement

Social platforms allow you to interact directly with your audience, showcase brand personality, and promote your services. The key is to use the right platform for your audience—LinkedIn for B2B engagement, Instagram for visual storytelling, or Facebook for community connection. Regular posting, active engagement, and data analysis are crucial for success.

Paid Advertising (PPC and Social Ads)

Paid campaigns can provide immediate visibility and lead generation, especially when combined with strong targeting and data insights. Tools like Google Ads and Meta Ads Manager allow you to reach specific demographics, remarket to previous visitors, and maximise ROI through ongoing optimisation.

Email Marketing and Automation

Email remains one of the most effective tools for nurturing relationships. Automated workflows can deliver personalised experiences, keeping leads engaged throughout the buyer journey. From newsletters to drip campaigns, consistent and value-driven communication is key.

Data Analytics and Continuous Optimisation

No digital marketing strategy is complete without performance tracking. Tools like Google Analytics, social insights, and CRM data reveal what’s working—and what’s not. Regularly reviewing metrics enables businesses to refine their strategy and continually improve results.

Final Thoughts

A successful digital marketing strategy is more than a checklist—it’s an evolving framework built on research, creativity, and constant learning. When each component works together seamlessly, your business can attract, engage, and convert customers more effectively, while maintaining a powerful and professional online presence.