Business

23-year-old Swiss Entrepreneur set to disrupt the e-commerce space

Published

5 years ago

April 15, 2020

Young Swiss Nigerian and fast-rising online entrepreneur, Yomi Denzel, breaks the norm to record enviable achievements in the e-commerce industry

Yomi Denzel started his YouTube channel at the age of 14 and has continued to position himself as a major figure in the e-commerce industry across the globe. The young yet successful e-commerce entrepreneur has carved a niche for himself for his somewhat unconventional yet effective approach to online marketing, with his major breakthrough coming in May 2019, when he generated more than $1.2 million in a day, using one promotion. Over the years, Yomi has developed a unique business model that has helped his rapid yet steady rise as an online entrepreneur.

The e-commerce industry has grown over the years, and experts have predicted the continuous growth of the industry in years to come. According to a report that was published by eMarketer, one of the leading providers of data and research on digital for business professionals, retail e-commerce sales will increase to more than $4.058 trillion in 2020. This represents more than 14% of total retail spending. If there is any individual that is seemingly profiting from the increasing popularity and growth of e-commerce, it is Yomi Denzel, a 23-year-old businessman that is disrupting the online business environment.

Yomi’s success story is fascinating, dropping his dream of playing football professionally due to a major injury and starting his entrepreneurial journey after he thought he had failed an exam in school. This turned out to be a blessing as he bought Tai Lopez SMMA (social media marketing agency) course and closed 3 different businesses, charging them $1,500 to manage their social media accounts, all within a month.

Yomi jumped on the e-commerce train in 2017, launching his first store in September using a dropshipping model. He subsequently developed a special marketing strategy using Influencers and story posts to generate quick massive revenues. His strategy hit the first big “Coup” in February 2018, generating $25,000 with an influencer he paid only $200.

Combining being a student, a teaching assistant in his university, the owner of
several E-Commerce stores and a YouTuber, Yomi designed a structure that included Cédric and Theodore to help manage his business effectively.

Yomi’s businesses have skyrocketed ever since, including the generation of over $1.2 million in a day, using one promotion. He has also taught hundreds of aspiring online entrepreneurs over the years, providing them with the tips to become successful in their respective fields.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.