Business

How Music Exec Jason Swartz Turned Social Media Entrepreneur with the Upcoming Launch of Social Media Platform SoClose

Published

5 years ago

March 23, 2020

Following a long-standing career in the music industry, Jason Swartz now continues to evolve professionally, bringing his knowledge and expertise to new areas of business. Most recently, Swartz has found success as a social media and tech entrepreneur with the anticipation of the debut of his new social media platform called SoClose. Fusing both his experience in the music business with social media, Swartz looks forward to launching the platform, as it will provide music artists, celebrities, athletes and influencers with a way to make passive income through social media interaction and engagement.

Despite SoClose being a new addition to his repertoire, Swartz has a long history of success in social media monetization. For over six years, he’s actively found uniquely creative ways to make passive income for music artists and talent without the use of brands or endorsements. From working with celebrities and artists like Snoop Dogg, Akon, George Lopez, Ludacris, and more, for Swartz, developing a concept like SoClose was inevitable.

With a subscription-based structure, fans and followers alike will have access to exclusive content from their favorite artists and celebrities. Subscription rates start at just $1.99 per month and vary depending on the access each user desires. And for the artists and celebrities, they simply use SoClose as they would any other social media platform, organically posting and sharing content that is exclusively made for subscribers. As a turn-key platform for artists and celebrities, SoClose is the ideal medium of social media as it acts and functions like every other platform, but with every piece of content created and shared, they receive passive income. Furthermore, it helps them aggregate and target their audiences for specific types of content

Thanks to a proven business model, Swartz has already seen a large number of investors interested in SoClose that is also in part due to his previous track record and success with celebrity and musical clients. Even so, with interest from executives of top tier entertainment and tech companies, Swartz remains very selective about who will join him as strategic partners at SoClose. In fact, the company’s valuation has already established itself with high profit margin and monthly income even as SoClose is still in a beta stage. Until its official launch later this year, SoClose is invite only for celebrities and artists. And while Jason enjoys helping artists tap into new opportunities via social media monetization, he looks forward to developing new ways to help the music business and social media business continue to evolve.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

2 days ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.