With the onset of COVID-19, there has been a virtual shutdown of all forms of traditional media (and even experiential media) leaving digital as the only playing field.

Forbes Magazine has been amongst the first to recognize this massive market shift towards e-commerce and its digital marketing columnist Thomas Herd is already helping brands and entrepreneurs appropriately adjust.

According to Thomas: “Digital is now the only game in town. It is of paramount importance for brand owners to come to terms with this new reality and offset their traditional marketing plans with digital friendly funnels that can fully substitute for- or even outperform -their pre-existing sales funnels.”

To help brands do this, Herd and his agency T1 Advertising are uniting together a wide spectrum of today’s leading media sites- from Forbes to Maxim to Yahoo News and the Daily Front Row- and social media platforms such as Gather X to raise awareness around this market shift and provide brands/entrepreneurs sound, reliable alternatives in the digital space to claim back their customers and revenue.

Also pivotal in this market adjustment process is T1 Advertising’s CCO, Dimetri Hogan. Providing the key creative element, Hogan injects the digital strategies architected by Thomas with unique content that expresses and retains the branding integrity of each brand online.

Dimetri Hogan

Hogan elaborates that “the switch to digital, although it’s necessary now, can actually be looked at as a positive and progressive step for our brand partners. Coronavirus or not, it’s 2020 and brands/entrepreneurs need to know how they can build dependable revenue channels that can exponentially grow and can be insulated from external conditions, in only the way that digital technology can provide.”

Together Thomas and Dimetri perceive current events- although admittedly grave and unfortunate- with a bit of a silver lining.

“The seed of the market’s current disadvantage as a whole”- Herd opines- “bears with it an equivalent opportunity for markets to adjust in a manner that will leave them increasingly agile and protected.”