Lifestyle
The History of Watchmaking You Never Knew
History, as the old adage goes, is written by the winners. Such is the case with the tourbillon watch.
All throughout the watch world, John Breguet is revered as the “father of the tourbillon movement”. Receiving the first patent for his tourbillon design in 1801, Breguet was already a well-respected horologist among the aristocracy. Although a bit of a showoff, Breguet himself revealed the true inventor of this gravity-defying movement: John Arnold. While it may sound like the beginning of a story of corporate espionage and underhanded deals, much like the history Silicon Valley presents, nothing is further from the truth.
The esteemed pair were actually very good friends. Introduced by one of Breguet’s first clients, the Duke of Orleans. Throughout the years, they traded craft secrets, offered help to one another with new designs, even sending their sons to apprentice under the other.
Pocket watches were the mobile timekeepers of that era. Due to the relatively stationary position of the pocket watch, watchmakers struggled with how to answer the uneven wear pocket watches that affected the accuracy of their devices. A problem presented by a force that no artisan at the time could escape, gravity.
It was John Arnold that discovered the solution: to create a device that would release the escapement, allowing an additional rotation that would correct the drag of gravity on the delicate moving parts. This design gave birth to the first ever tourbillon movement.
The death of John Arnold, in 1799, was a terrible loss to Breguet. As a final labor of love to honor his colleague and friend, Breguet modified one of Arnold’s earlier creations with the first real tourbillon built. The modification was completed and presented to Arnold’s son in 1808 with the heartfelt inscription, “Breguet’s first tourbillon regulator, united with one of Arnold’s earliest movements; a tribute by Breguet to the revered memory of Arnold and presented to his son in the year 1808.”
At Aventi, we don’t just make watches, we’re watch enthusiasts. Much like our predecessors, we constantly challenge ourselves to design and create something truly unique that overcomes a weakness in the industry.
We’ve taken on the big names and challenged the idea that tourbillon watches are meant for only the social elite. We’ve created a new design and system that answers the inefficiencies that plague horology today, reducing the production costs to mere fractions of what is commonly accepted, allowing us the opportunity to offer the first ever tourbillon for under a $1000.
Curious about what other innovations Aventi has up their sleeves? Go to www.aventiwatch.com to learn more about our revolutionary crowdfunding campaign that is challenging everything we know about watchmaking.
Lifestyle
Crafting a Greener Glow: Alternative Therapies’ Sustainable Skincare Revolution
Byline: Avery Lim
Photo Credit: Alternative Therapies
Sustainability is an ongoing theme in a world that finally answers the environment’s call to action. From toning down single-use plastics to making subtle yet powerful lifestyle changes, modern society means business when it comes to the green revolution.
The skincare industry, in particular, is pitching in by resorting to clean beauty. From Greece to the Netherlands, Amalia Pavlidou stumbled upon a revelation. As she browsed rows of natural products, the idea for Alternative Therapies began to take shape—a skincare line rooted in nature, yet forward-thinking in science.
The Evolution of a Conscious Skincare Movement
As consumers demand more transparency in their beauty routines, the natural and vegan skincare market is booming. Alternative Therapies finds itself at the heart of this eco-conscious shift.
“When we started, it was not just about creating products—it was about driving a movement that would help put the world on track toward healing,” says Amalia Pavlidou. “I wanted to prove that luxury and sustainability can coexist without canceling each other out.”
This philosophy shines through in every detail, from the company’s recyclable glass packaging to its commitment to avoiding harmful chemicals like parabens and sulfates. One of the flagship products, the vitamin C serum, is a true reflection of this concept, blending 2% natural Vitamin C, ferulic acid, and sea-buckthorn to deliver both radiant skin and a clean conscience.
Alternative Therapies, once a small player, has utilized this trend, entering the competitive U.S. market this year. “There is a deep-rooted connection between nature and self-care in Greek culture,” explains Pavlidou. “We are bringing that tradition to the global stage, blending it with progressive science.”
The Rise of Eco-Beauty
Amalia Pavlidou’s plan for progress in the industry—one where luxury does not compromise ethics—has attracted a growing community of supporters. As Alternative Therapies expands its presence in the U.S., it remains grounded in its mission to redefine beauty standards.
“When I started this, I was hoping to do more than simply build a business—I wanted to build a legacy,” reflects Pavlidou. “Apart from looking good, beauty should be about feeling good and doing good.”
Now the question is not whether the beauty industry will embrace sustainability—it is how quickly it can catch up with pioneers like Alternative Therapies taking the reins. With its commitment to changing the world with mild ingredients, the brand is crafting a greener glow, lighting the way for a more conscious industry. To that effect, it is evident that luxury and beauty can be synonymous.
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