Business

Want to make your Instagram Overnight Success? Read this

Published

5 years ago

March 5, 2020

Just being on Instagram is not everything you have to do to be successful in it. The present number of users goes up to one billion (active users per month) and still growing. This number is enough reason why you need to do things in your own unique way to get results that others are not. To actually help your business reach the skies, you will have to be really creative.

Even if it is a visual application, it does not mean sharing high-quality photos will be enough. There is much more to it. There is no manual that gives you the secret to being successful on Instagram. But here we share our experience with you, which will surely help you join the dots more effectively:

1. Communication is the key

Always remember Instagram is a social media platform. There’s no ‘social’ without communication in it. How will your followers find you on Instagram if you don’t tell them about your arrival? Thus, the first step must be to announce your Instagram-arrival on all the other social media platforms like Facebook, or Twitter. However, make sure your announcement is well-strategized and justifies your presence. Express your audience what they can expect from you and more.

2. Treat it as a task

Your Instagram profile is not something you should handle on the go, post whatever and whenever and then to grow. It is a legit job. There are strategies that must be drafted and gameplan that must be followed. Do everything that you can to engage with your audience. Buy likes,views and comments to populate the IG profile. From creative posts and quirky captions to HD pictures. If possible, you can also hire someone who has in-depth knowledge about Instagram. If you wish to excel, make it a priority not a run-of-the-mill.

3. Have precise ideas

Continuing the previous point, you must have a kind of editorial plan. For instance, you can bracket your posting in a genre, sort out the captions and other basics. Nothing beyond that. At the same time, you can circle out the hours at which you will schedule your posts. However, make sure you don’t overcrowd your account with 10 posts in a day. The number of posts you make per day must depend on your end goal. But before that, you must ensure that you have a working plan to follow, which covers the same.

4. Incorporate the best hashtags

All of us are aware of the credible history of hashtags and its extraordinary capacity to increase your visibility. However, you will be able to gauge the maximum benefits only when you use the right hashtags. They need to be precise and will help your brand to reach out to more and more people. It must not be very common because otherwise the competition will be very high and your chances to appear at the top will be grim. Thus, filter the right hashtags for your business and make the best use of it.

5. Conduct contests

This is probably one of the best ways to come out and shine on Instagram. All you need to do is conduct contests that will interest your audience and trigger conversations. You can simply ask your audience to tag someone in the comment section or request a follow back. In return, you can offer your product, a promo code especially for the winner or anything that is worth the effort. This will help you reach more and more people and interact with your audience. You also launch a specific hashtag of yours and mint a contest upon that. Again, it all comes down to your creativity.

6. Influencer marketing

For all those who do not know what this is, buckle up! It involves you to partner with influencers, who are online celebrities, with a huge follower base. Now since your Instagram army is yet not as strong as theirs, they help you to reach out to more and more people. They can also motivate their followers to buy your product via a promotion on their profile. If proposed, they can vouch for your brand and act as your brand ambassadors. In return, you can pay them either in money or in the form of your products or anything else that makes you win the bid.

There is nothing like overnight success on Instagram. You need to put in hours of hard work and slowly, but steadily, the results will begin to show. However, it is important you put in the hours doing the right things. This was a quick guide to steer you in the right direction.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.