Business

3 Major Trends That Will Impact the Events Industry in 2020

Published

5 years ago

February 28, 2020

As is the way with many industries, the events industry is rapidly advancing and evolving to meet the growing demands of consumers. In an industry that is already so dynamic, 2020 is predicted to bring an abundance of exciting developments to the world of events.

Event management teams and planners can prepare and adapt to what’s going to shake up the event industry by staying ahead of the trends. By keeping an eye on what’s predicted to come, you can be sure to plan and manage some unforgettable events this year.

Attendee Personalisation

Advancements in technology mean that consumers are continuing to expect more personalisation in their interactions during events. Personalisation is now going beyond digital marketing and seeping into event marketing and the nature of functions. While personalisation is not a new term, we are entering a new phase in which planners finding ways to respond to the needs of attendees.

Consumers are expecting more interactive experiences with each event. The key to delivering this experience is enhanced individual personalisation. Traditional event design is structured around the satisfaction of attendees. However, today, event organisers need to deliver on a customised experience by considering the person, professionally and personally, and understanding their preferences and personal value structure.

Tailoring for personal relevance and experience is now a crucial component of event design. In 2020, event managers who refuse to use collected data to deliver tailored and relevant experiences will fail to satisfy the demands of event attendees. According to Sydney event management company Polite, the biggest trend in 2020 will be towards delivering a personalised experience for all event attendees.

Sustainability

Sustainability is not a new trend; however, it looks like it’s only going to be further stressed this year. Rather than making sustainability an after-thought, event planners are going to need to weave eco-friendly behaviours into the design, planning, and execution of events.

Eco-friendly choices are already being offered in the world of events. Event organisers are making behavioural changes and adapting in what has traditionally been a relatively wasteful industry. Consumers are becoming more aware of sustainable practices and are demanding more from their events to implement such changes. As such, events need to be planned in a manner that will have a minimal environmental impact.

So, how do you make an event sustainable? There are plenty of opportunities to make impactful changes. From switching to digital advertisements and ticketing systems to replacing plastic cutlery and bottles with biodegradable alternatives, using seasonal and local produce for catering, and providing vegan and vegetarian menu options. Events typically are a huge source for landfill and waste, so planners need to consider ways to minimise footprint with each event.

Artificial Intelligence

Human-centred technology is quickly becoming an important asset to the planning and delivery of a successful event. In today’s exciting phase of digital innovation, technology is advancing to become more human-centric than ever. Tech is being designed with the ability to reach a deep understanding of people, the items they use, where they go, their activities, and the nature of their relationships. Technology has become second nature for so many of us that it is becoming difficult to imagine what life would be like without it. Every resource or tool is smart, optimised, and automated for efficiency.

So, what does this have to do with events in 2020? Consumers are still looking for that human touchpoint with the added abilities of advanced technology. Artificial Intelligence (AI) is a solution that provides a connection between attendees and planners, while strategically relying on technology for event planning efficiency. Here are some ways that events can utilise AI:

Chatbots
Collecting Data on Attendees
Translation
Process Automation

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.