Business

Consumers Praise Saatva Mattress – Here’s Why

Published

5 years ago

February 18, 2020

The Saatva Mattress certainly has a lot to live up to! It has been deemed the best mattress for athletes by Men’s Journal, as well as the best spring mattress for back pain by the Business Insider. On Google, it has a 4.8/5 user rating, and also won the 2018 Sustainability Product of the Year, which was credited by the Business Intelligence Group. With a reputation so lofty, we were certainly expecting the Saatva mattress to deliver, and that’s exactly what it did!

This mattress leads the way when it comes to luxury and comfort. It features a hybrid innerspring mattress, which combines the support and durability of a coil-on-coil innerspring support system. The reason why it was deemed the best firm mattress for back support is because it has plush memory foam layers, which relieve stress on the back in the most comfortable and luxurious way. These mattresses are handcrafted in the United States, and they are delivered at no extra fee. You also have 120 days to try out the mattress, and it comes with a 15-year warranty as well. We were certainly reassured by all of these qualities. There is also a 0 percent APR finance option available for those who are looking to split their payment into smaller, manageable amounts.

One of the best things about this mattress is that there are three different comfort levels to choose from. This is something that you often do not get when buying an affordable mattress like this one. You can choose from plush soft, luxury firm, and firm. Plush soft is perfect for lightweight body types or those looking for a body-hugging feel from their mattress. It is also perfect for anyone who enjoys sleeping on their side. On the other end of the spectrum, we have the firm mattress. This is an extra firm mattress, which is ideal for someone who likes to sleep on their stomach, as well as those with heavier body types. Somewhere in the middle, we have the luxury firm option. This is the most popular out of the three firmness options. It provides the ideal comfort level, comparable with the comfort you will find when you are stopping in a luxury hotel. It is also a good option to go for if you are looking for a mattress that both you and your partner are going to find comfortable.

Let’s now take a look at the different components of this mattress that have come together to create the ultimate plush and luxurious product. First of all, you have the luxury euro pillow top. This has a lot more cushioning materials when compared with a typical pillow top. A clean look is achieved through the euro pillow being tucked underneath a comfortable organic cotton cover. The cover is finished with a trim in organic damask bronze and the brand exclusive Guardin antimicrobial botanical treatment for the fabric has also been used on it.

Another part of this mattress that we rate highly is the perimeter edge support. Dual perimeter edge support is provided to make sure that the mattress does not sink around the edges. You get extra durability while sag is deterred, resulting in a sound sleep surface. This is something that you only tend to get when you spend a fortune on luxurious, high-end mattresses, yet Saatva have brought this feature to a mattress that is affordable to all.

The good news does not end there when it comes to this industry-leading mattress. It also features individually wrapped coils. There is a layer of 884 14.5-gauge comfort coils, all of which have been wrapped individually, and lay on top of the support base. They are designed to contour and respond to your body while also ensuring that motion transfer is minimized as much as possible. This promotes healthy airflow while giving a responsive feel.

In addition to everything that we have already mentioned, a few of the other features that are worth a mention include the durable steel coil support, as well as the spiral zone technology that is used in order to offer maximum pressure relief where it is needed most.

As you can see, there is a lot to love about the Saatva mattress. If you are currently looking for a new mattress or you are thinking about replacing your current mattress in the near future, it is definitely worth considering this mattress from Saatva. Not only does it offer plenty of comfort and support, but you can choose the firmness level that is right for you as well. When you take all of this into consideration, you are going to struggle to find a better mattress on the market today, and we can certainly see why this product has achieved such high praise!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.