Business
Restaurants Need a Food Delivery App of Their Own

With the dawn of mobile apps, human lives have been made considerably more relaxed and smarter. One of the perks that came along with having smart apps is having a delivery system right on your fingertips. And it gets even better when the delivery concerns food and that too from your favorite restaurants. Yes, food delivery apps are high in demands, which keeps increasing with time – according to the sources, ‘delivery’ is projected to account for $75.9 billion in gross merchandise volume by the year 2022.

Via Tableskift.com
This gives an insight into how lucrative food delivery business has become that every restaurant owner can take advantage of by creating their own branded delivery app. Yes, there are already food delivery apps available like Uber Eats and DoorDash to make use of.
However, their commission can be quite high. This isn’t an acceptable deal for restaurants, as not only they have to pay commission as high as 25-30%, but because of a large number of orders, these third party apps cause delays, as well. The delay and high commission fee only lead to customer dissatisfaction, and it is the restaurant’s reputation that is tarnished, not the delivery app’s.
Best Route Is to Develop Your Restaurant’s Exclusive Food Delivery App.
Building your restaurant’s food delivery app and setting a personally owned food delivery system is the optimal way to curb the problems of partnering up with expensive third-party delivery apps. Now, you have the entire system in your own hands, from having your restaurant’s online app presence to exclusive deals, promos, and fast delivery options – you are the boss of it all.
So how can you go about this new exciting endeavor? Well, we would suggest approaching a reputable software development company in Houston to have your vision be translated into a kick-ass delivery app exclusive to your restaurant. But before you do that, it is essential that you are aware of the crucial features that your app would require to possess. We have created a walkthrough for you to understand it best. Continue reading:
Important Food Delivery App Features:
Since there are two main aspects you are dealing with – one is the customer section, and the other is the riders section; You need an app that is functional enough to be accessed by both parties for smoother operations. Your app should let customers quickly order through your app, and the orders can then be allocated to the riders that can access the necessary information of the customer – which is the address alongside the exact order placed.
So let’s talk about the basic features associated with the customer section of your app. Since they are the main focus and just having a customer dedicated delivery app, only does the work as well.
Delivery App Features for Customers
Note that these features should be simple, to the point, and satisfying all user needs.
- Sign-up Page: An inviting sign-up page will give a promising feel to the potential customers and win their loyalty. Keep the sign-up form and page simple, to the point, and attractive. It should let the user successfully create a new account with two basic username and password fields. Another popular sign-up feature you can offer is signing up through a third-party service like Facebook or Google.
- Account Page: This page should be able to have a form to fill in their personal details that you may require and set up their entire profile. Their profile should let them choose multiple payment options, including cash on delivery, a page to access saved order history, ability to re-order, and of course, access to your menu so they can order in the first place.
- Order Process: The idea of having a mobile app for your restaurant is to be able to order easily. So make sure you are providing them with enough edit options to add or delete items as they try to make up their mind. Now, once the order has been placed, it is best to display the estimated time of delivery. Since we are speaking your own team of riders, it is best to notify once the rider is on the way, and a tracker to locate him via Google Maps is cherry on top.
- Payment Processing: If you are allowing online payment options, then make sure your app is secure and reliable with multiple other options available. Remember, customers, come first.
- Loyalty Program: You must take care of your loyal customers and attract others to become loyal with a rewarding loyalty program. You can set up a point system and offer them great deals like free delivery or a food combo at a low price after they collect a certain amount of points. Just devise a win-win strategy for the loyalty program that will entice the users to keep using your app.
Keep in Mind:
- That the delivery app should represent your restaurant well in all aspects.
- The app should aim towards an impeccable user-experience, so do not have unnecessary requirements to be incorporated into your app.
- Have clean and simple design aesthetics in mind, the professional web-designers will help you with it.
- Lastly, don’t forget to market the app to increase brand visibility and attract users to use your exclusive delivery app and enjoy your restaurant’s food.
Go for It!
If you are still not sure whether to invest in an on-demand online food delivery app, then this statistics report by Statista might change your mind. According to it, in 2023, the revenue of online food delivery is projected to grow up to $22,898.2 million. These are great digits, and your restaurant too can reap the benefits and increase your revenue by a good margin, provided that you already have a great customer-base indulging in your delicious food. Because then the customers will be more than excited to have your dishes delivered to their homes as they relish in the taste watching their favorite shows or a great get together with family and friends.
Business
Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Byline: Jennyfer Ann Valencia
The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.
Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.
The Role of PR in Startup Funding
A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.
PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.
India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.
Establishing Credibility Through Media Placements
Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.
Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.
Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”
PR for Growth and Global Expansion
Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.
As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.
A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“
Ethical Considerations and Future Trends
Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.
Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.
Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.
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