Business

Experts Share Some Successful Ways to Increase Viewer Engagement for the Videos

Published

5 years ago

January 24, 2020

Uploading content on the internet can only be a success when it reaches out to an audience. To be a successful YouTuber, scoring a high number of views is a must. But how can you do that?

Don’t worry, it’s easier than you think if you choose the right strategy. Follow these simple tips to catch the attention of your viewers.

Improve the Uniqueness of Your Videos

The viewer will notice the uniqueness of the smallest features of your video. So, to make them remember you, you have to introduce something that has your signature on it – something that will soon be your trademark.

It can be a catchy intro and outro, an intriguing thumbnail, an apt title, or even a tacky profile picture of your channel. These, matched with your classy content, will get you better viewer engagement.

Remember, the Viewer is King

A YouTube video is all about its view count, which means that the viewers should be one of the main priorities of the YouTuber to get more attention. Create content that appeals to the majority of your target audience and go along with the contemporary online trends to boost your popularity.

You can add to this by creating interactive videos, like Q&As or small giveaways. Other strategies include trying and staying active in the community and connecting with your viewers through social media accounts such as Facebook, Twitter, and Instagram. Your online demeanor will show in the view count and likes.

Importance of Using the Right Keywords

The viewers search for videos with specific keywords, both in a search engine and in the YouTube search. And they tend to click on the first video that shows up in the results. Thus, studying these keyword patterns is crucial.

Making sure that your video’s title or description contains these keywords could help with boosting the probability of it showing up in the search results. You can get a list of the most commonly used keywords with the help of Google Ads Keyword Planner. This process, called Search Engine Optimization, will direct viewers to your video and ensure that they find it.

Using Online Promotion Services to get Views

There are several promotion services available online, where you can sign up and promote your video after making a small payment. These services will display your video on their network platform as ads, thus catering it to more than the usual average number.

Since it’s your original content, find a safe online promotion service like Viboom that follows the guidelines of YouTube. You can promote your video to a wider audience then, for an affordable and set budget, without having to worry about running afoul of Google’s policies.

Common Mistakes and Misconceptions of YouTubers

There are inevitable mistakes of YouTubers that can affect the quality and reception of the video. Getting rid of these will be like removing a roadblock and allowing the qualified traffic to move. These mistakes or misconceptions are as given below-

After uploading your video, the reception that determines its success level. Even if you have poured your heart out while making it, it might not do any good in the platform if it doesn’t cut the likes of the viewers. So, it will be better to stay emotionally unattached to your video to an extent.
Most YouTubers think that giving your video a clickbait kind of title will tug the curiosity of the viewers. It is quite the opposite that happens. Using sale-y or clickbait language for your video can get it categorized as spam, thus removing it permanently from search result lists.
Tagging your videos might not be very useful. Even though they do have a part to play in keywords, it doesn’t yield satisfactory results. Instead, it is better to improve the quality and resolution of the video.
The length of your video is a significant feature. Surveys show that people tend to avoid long videos. If your video doesn’t manage to capture their attention in the very first few seconds, they will skip it before it can be counted in as a view.

These few steps should be more than enough to get more views in a few days. If you are looking to create your own YouTube videos, you know what to do!

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.