Business

Mortgage Rates Falls to a new Lower Territory as Investors Rush into Bond Market

Published

6 years ago

March 25, 2019

WASHINGTON – The average mortgage rates on a 30-year fixed mortgage have fallen again due to the rushing of investors into the bond market. This is expected to continue for a period of 3 months. Mortgages rates approximately follow the yield on the 10-year treasury. The average lenders offer an interest rate between 4.125 and 4.25 percent. However, the more aggressive lender charge a lower interest rate of 3.875% for some borrowers with pristine applications.

Before the announcement of Federal Reserve to not to raise the interest rates this year, the average rate stood at 4.40 percent. Federal Reserve also revealed in an announcement that it would jump into buying bonds again which is why interest rates would not rise. Mortgage rates underwent fluctuations in the last few months. In the month of November, there was an increase of over 5% in the mortgage rates which fell in December. Post this fall, there was a monthly spike of 12% in the sale of existing homes in the months of December and January. Not only in the US, but Toronto second mortgages rates were also showed a similar trend.

Due to decent economic growth in the US and the shrinking economic growth all over the world, the mortgage rates were kept at as low as 3.5 % and this trend is expected to continue in the future as well. Also, in the year 2016 and 2017, mortgage rates were lower and there was an increase in the sale of homes during this period of time.

Mike Fratantoni, Chief Economist for the Mortgage Bankers Association said their forecast hints that mortgage rates are expected to get higher later in the year to an average value of 4.6 percent. But during this period of time, the drop in mortgage rates has given an opportunity to the prospective buyers to go for their home. Due to low mortgage rates and moderating home-price growth, the purchasing power of people has improved. It is expected that this would result in an increase in the sale of homes than the previous time.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.