Tech
Facebook Messenger Plans to Replace Email Marketing in Future

GLASGOW – Digitonic CEO, Grant Fraser has said that apps such as Facebook messenger will replace email marketing in the business world with other options. It is convenient to introduce social media messaging as a marketing tool as it is similar in nature to email marketing to spread messages to a large mass of people. The mobile marketing agency claimed that the number of companies using social media apps to market their products is expected to increase in the future.
Grant Fraser said that chatbot-click rate will be higher in comparison to email marketing as it offers a more personalized experience to its customers. Also, there is a higher engagement of the audience on this platform. At present, Facebook Messenger alone hosts around 300,000 active chatbots and it is believed that by 2020, eight out of 10 companies are expected to deal with their customers through WhatsApp, Facebook Messenger, or other social media apps.
Fraser told that it is not possible in the future to convey the message to the customers with the help of just one medium, “email marketing.” It is important to have a deep connection with the customers to make them feel valued and heard. Business companies have been facing the challenge of connecting with the customers deeply. With chatbots, it is possible for companies to interact involve with their customers warmly using interactive features of chatbots. Now, companies can interact with people through quizzes, gaming, funny conversations, according to their interests.
With the use of artificial intelligence or computer software, chatbots interact with customers deeply. It can easily be installed into Messenger to ask questions related to their interests. Also, chatbots use a paraphrasing tool to show genuine interest in satisfying the customers’ needs. This helps to increase the quality of data and insight for businesses to gather by responding appropriately while interacting with individuals.
Tech
The Importance of Cyber Hygiene: Tips from HelpRansomware Experts

Byline: Katreen David
In the digital age, the adage “an ounce of prevention is worth a pound of cure” has never been more relevant.
For Juan Ricardo Palacio and Andrea Baggio of HelpRansomware, the battle against digital threats is a daily reality. Founded in response to the growing menace of ransomware, HelpRansomware has made it its mission to recover data while educating the public on the importance of cyber hygiene.
“Preventing a cyberattack before it happens is crucial. We can safeguard digital assets more effectively by nipping the threat in the bud through vigilant monitoring and proactive measures,” says Baggio.
The Growing Threat of Cybercrime
Cyber threats have become increasingly pervasive and sophisticated, impacting businesses and individuals alike. According to research, there are an estimated 2,000 cyberattacks per day globally. This equates to over 800,000 cyber crimes annually. In line with this, the worldwide cost of cybercrime is projected to reach the $23 trillion mark by 2027.
This alarming figure highlights the critical need for robust cybersecurity practices. HelpRansomware has responded to this challenge by accentuating the importance of preventive measures. “Our goal is to create a safer digital environment where cyber hygiene is as natural as brushing your teeth,” says Palacio.
Cyber Clean: Maintaining Digital Hygiene
HelpRansomware advocates for a proactive outlook on cybersecurity. It offers practical tips for maintaining good cyber hygiene, such as regularly updating software, using strong and unique passwords, developing risk management plans, and educating employees about phishing scams.
“Cyber hygiene is about taking small, consistent actions to protect your digital assets,” explains Palacio. “When we practice good cyber hygiene, the chances of cyber attacks occurring shrink significantly.”
Businesses can significantly reduce cyberattack vulnerability by integrating these practices into daily routines.
HelpRansomware’s Role in Promoting Cyber Hygiene
Beyond recovery services, HelpRansomware is dedicated to raising awareness and providing education on cybersecurity best practices. It conducts workshops and seminars to help organizations understand the importance of cyber hygiene. This unique initiative mirrors the company’s sincere efforts toward shielding the world from the dark side of the web.
“Education is the first line of defense against cyber threats,” emphasizes Baggio. “Francis Bacon’s famous quote will always ring true in every industry: ‘Knowledge is power’.”
HelpRansomware’s efforts are power moves across the board that help businesses recover from attacks. Its checkmate move, however, is its vision to build a culture of prevention that can safeguard against future threats.
In an era where cyber threats lurk around every unlikely corner of the internet, the importance of cyber hygiene cannot be overstated. Through its innovative solutions and educational initiatives, HelpRansomware is leading the pack in promoting better cybersecurity practices. “We believe that a well-informed and vigilant community can defeat cybercrime,” concludes Baggio.
HelpRansomware’s proactive stance on cyber hygiene is setting new standards in the industry. Through education and preventive practices, Andrea Baggio and Juan Ricardo Palacio are fortifying the digital community, making sure that future cyber threats are met with informed and resilient defenses. Cleanliness matters in both the tangible and digital world.
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