Business

Emerging Objects Introduces Mud 3D Printing

Published

5 years ago

October 25, 2019

Today, when 3D printing is at its peak, anyone can find an affordable machine for themselves that can print with a large variety of consumable materials. Apparently, even regular mud can be a consumable, as Emerging Objects’ designers and architects demonstrated in practice.

Mud Frontiers proves that it’s viable to use 3D printing technologies instead of sculpting with your own hands with what you can find. The project started as an experiment to reproduce the handmade clay structures and pottery made of mud and clay taken from Sangre de Cristo and San Juan mountains, located in New Mexico and Colorado. The team then decided to start a much larger project, inspired by the fact that for centuries, the Natives of those lands created not only pottery, but also dwellings from nothing but mud.

The team’s efforts have led to the development of four unique experimental huts built with a mixture of clay soil and wheat straw – Beacon, Lookout, Hearth and Kiln. Beacon was created to find a way to make the wall as thin as possible. Its name was given due to the illumination of indentations along the wall at night, which makes it resemble a beacon. Lookout uses coils to create a staircase. Hearth has a curling mud bench inside that wraps around a fireplace in the middle of the structure. The last one, Kiln, was turned into a simple pottery workshop, returning to the production of clay pots.

The main workshop works mostly with juniper wood, which was also used as mud-wall reinforcement for Hearth: you can even see the bars sticking out. The walls were printed on a Potterbot XLS-1 3D printer, developed by 3D Potter. The printer is based on a rarely applied 3D printing technology named SCARA.

One or two operators working with the 3D printer can effectively replace a team of six sculptors. The printed structure is up to 2.75 meters in height and 2.5 meters in diameter when the system prints with 360-degree rotation.

The whole experiment was a kind of a response to the an article in the Smithsonian magazine called “40 Things You Need to Know About the Next 40 Years”. It’s particularly stated there that we will have to eat jellyfish (because nothing else will remain in the sea), the world will be ruled by artists, musicians, comedians and other creative personalities, and all the advanced structures will be built of mud.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.