Business

Trump Cheered Patriots to Super Bowl Victory with Founder of Spa Where Kraft was Charged in Sex-Trafficking Case

Published

6 years ago

March 10, 2019

MIAMI – Asian Spa owner, who joined the US president Donald Trump’s Super Bowl watch party at his West Palm Beach country club in February is implicated in a sex trafficking case. His team New England Patriots played the Los Angeles Rams in Atlanta, and Li Yang, the founder and one-time owner of Asian Spa was seen in a blurry selfie with Donald Trump when the latter was sitting in a round-table decorated with paper-cutout footballs. However, after nineteenth days, the Spa owner, Robert Kraft was indicted in a case of soliciting human trafficking case at the Orchids of Asia Day Spa in nearby Jupiter, which was founded by Li Yang more than a decade earlier.

According to authorities, Kraft visited the spa on January 19 and was caught on cameras paying for oral sex while having an erotic massage (Erotische Massage Wien). After that, he flew to Kansas City, where his team was playing that night in the AFC Championship game. However, Kraft has denied the charged framed against him and sent the arraignment for March 28 in West Palm Beach.

On the other hand, Yang was not charged in the multiagency anti-human trafficking operation in which 25 people were sent behind bars. Also, about 10 Asian day spas in South Florida were shut down. The non-involvement of Yang, in this case, is due to the fact that he sold Jupiter Spa to Hua Zhang in 2013. None of the spas are registered to Yang or his family’s name. Zhang was charged with running sex rackets at his spas but he was simply denied all the charges well as allegations against him.

Yang’s family has on its name several Florida spas and it’s Tokyo Day Spa branches have attracted the attention of at least two police agencies. In a phone interview with police, Yang has admitted that she and her family have not broken the law. She said she is out of the business and would come to Washington. Also, she requested the media not to show any negative things about her family in order to avoid negative media attention.

Yang didn’t take part in voting for the last 10 years until 2016 but she has become a fixture at Republican political events on the East Coast. She had been seen with Donald Trump, his family members and other Republican personalities on many occasions. Records since 2007 show that Yang has donated more than $42,000 to Trump’s victory. But Yang has declined all the claims about knowing Donald Trump personally. She also called coming to his events as a normal thing and denied any link with Donald Trump on political grounds.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.