Business

Toyota’s Boss Aims at Porsche’s Nurburgring Record

Published

6 years ago

August 20, 2019

Rob Leupen, who is the Toyota’s LMP1 Team’s boss, said that he is interested in Porsche’s Nurburgring Nordschleife record. He took a dig at Porsche when he said that he thinks the Toyota’s FIA world endurance Championship challenger is way quicker than Porsche’s 9191 Evo.

Porsche developed a faster version of the car in 2017. It made an upgrade to the Porsche 919 Hybrid. And it did so, to bid on Nordschleife track record. In the track, Porsche 919 Evo is a dream. It works its magic with its agile features.

It has more power, more downforce and reduced weight. Timo Bernhard made history when he clocked a time of 5 min 19.546 secs on the historic 20.832 km course. Leupen thinks his team can do better.

He says that his Toyota team, which is not far from Nurburgring in Cologne can do it better. And he vouches for the uprated TS050 Hybrid to do the job. He said, “I would like to try that, that would be fun! I think his car would be quicker on the Nordschleife than the Porsche.”

But even though he thinks that Toyota can do a better job, it is not on Toyota’s plans now. He reported that such a thing needs planning, time and money. It needs budget and strategy. But now Toyota has too much on its plate already.

Leupen’s hopes with Toyotas cars, is high. He also believes that the outgoing TS050 Hybrid that has been revised for its farewell season can outplay many.

He thinks that it can improve the lap record at Circuit de la Sarthe in its last Le Mans 24 hours appearance. Just before the slower hyper cars come to play.

Leupen said- “The new cars are a bit less complex, but we had to reduce costs. This year is the end of a beautiful era in which we witnessed the quickest and most efficient cars ever at Le Mans. That doesn’t just include our car but also Porsche and Audi.”

Hope this season has a great championship. Even with slower cars there is still much to experience.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.