Business

The Top Pricing Models which are Popular in the Market Right Now

Published

6 years ago

August 4, 2019

Today, pricing is broken into three different umbrella terms: cost-based, demand-based, as well as value-based pricing. At the core of each one’s success, lies both the rivals and the customers. However, each one also boasts its own objective, too. Let’s break it down.

Cost-Based Pricing

This pricing model takes into consideration the price of an item as well as its intricacy. In order to determine the marginal cost of the item, both the cost-plus pricing as well as the mark-up pricing methods are incorporated. In addition, they help pinpoint either the markup or the margin that lies above it.

Demand-Based Pricing

Knowledge about the demand of an item within a market is crucial for this method in addition to taking into account the supply surroundings that need to be established for the current prices as well as the future ones. In addition, this method is great for imagining the general demand as well as raising the market share for each item.

Value-Based Pricing

Since a lot of firms are now becoming more and more hesitant to utilize these former two methods, they are now leaning more towards value-based pricing in order to figure out what the customer needs as well as how much they are willing to pay for every item market segment. Today, some of the most used strategies that fall under value-based pricing include feature-based, bundle, and discount optimization pricing.

Regardless of the one you choose, however, keep in mind that in order to see the most success, you need to have a strong value management method; here, value is made and transferred throughout the market in order to ensure that both the rivals and the customers are united. That being said, the value chain only continues to change and all of the pricing strategies are following suit.

Indeed, today, distributors play a big role in the price management system since they are now much closer to the customers than they used to be. Through value-added distributors, the entire value chain has decreased immensely in size with the manufacturers and customers being the two main players, with the distributors acting as the link between the two. As a result, the distributors’ business model has become a whole lot more complicated as they are now understanding just how crucial it is to have a differential pricing approach that outlines the value proposition, regardless of whether it is the speed or the service, just to name a few.

Some of the most prominent areas that are developing for distributors as a result of this progression include end-to-end technology solutions, support and services, ecommerce, operational efficiency, as well as design. However, this development is only increasing in speed thanks to technology. Indeed, with the explosion of Industrial Internet of Things devices, networks, and the copious amounts of data generated, there is a high probability that AI would make a huge contribution to manufacturing in the next couple of decades. In addition, both cloud service providers, as well as both analytics and infrastructure software vendors, will play a huge role in the IoT acquisitions. As a result, today, it is important to know move away from demand-based pricing strategies and instead focus on reconstructing production costs as well as reaching the demand that only continues to increase within the market.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.