Business

Beyond t-shirts: The rise of Patrick Matamoros

Published

6 years ago

July 13, 2019

It is believed that true talent does not lie in doing different things, but in doing things differently. Patrick Matamoros is an entrepreneur who has certainly shown this talent, having mastered the art of collecting some of the rarest vintage t-shirts around and curating them to the biggest stars in the music industry.

Matamoros firmly believes that every vintage t-shirt has been through an inexplicable journey over the years. His job is to help his clients appreciate the story behind each vintage tee, a notion that truly transcends tangible value. Patrick explained further, “It’s not just a vintage t-shirt, it’s a journey, it has a story to tell, and that’s what simply leaves me spellbound. It is an invaluable attire, one worth admiring.” Having worked with celebrities like Pharrell Williams, Kanye West, Rhianna and the Kardashians, Patrick considers himself somewhat of a curator of stories, ones that are intricately threaded into the vintage t-shirts that he offers.

Patrick is a self-made man, having arrived in New York 20 years ago. He worked as an intern chef and dabbled in set designing, soon realizing regular jobs were far too mundane for him. He decided to experiment with his own business and turn his personal collection of vintage t-shirts into a business, setting up shop at a street corner in the big apple. Eventually people were drawn to him for his ability to find some of the rarest and most interesting vintage t-shirts in the world. Today, the biggest names in Hollywood have his number on speed dial, reaching out to him whenever they want to wear something that is truly unique. Patrick added, “I don’t like being the centre of attention. I just stuck to my craft and continued doing what I love most, delivering nothing but the best to each of my clients, and here I am today.”

Patrick’s journey to success was hard earned, and completely organic in nature. Despite the fact that he has never really advertised his services, he has become highly sought after in the realm of Hollywood. His reputation grew steadily, as one client that he worked with referred him to another. Today, he prefers to not get tied down to one place, and therefore refers to open an official store. Instead he spends his time traveling, meeting interesting people and finding vintage tees that nobody else can.

Though Patrick is always focused on his work, he always makes time for his family, especially his two and a half year old son, De Los Santos Luis. Patrick named his brand Saint Luis, after his son. While Hollywood’s glitterati keep Patrick extremely busy, he makes sure he has plenty of time to be a good father.

Patrick’s journey is a shining example of how true passion can help you reach the greatest of heights. Today, Patrick isn’t just selling products, he’s helping people understand the true value of vintage tees. When Hollywood celebrities want to look their best and find something that reflects their personality, they know Patrick has them covered.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.