Business

How Alan Lazar created an online Marketing Empire?

Published

6 years ago

June 30, 2019

There are several people who have made it to the top have had their humble beginnings. They have the driving force to do well in life and achieve goals. These entrepreneurs, after making a modest start, succeed and become famous. The spirit and passion to realise their dreams set them apart.

Alan Lazar, an email marketing giant, also started with his humble beginnings but tasted immense success with the right blend of intelligence, ambition and perseverance. Alan had to quit his school to financially support his family after his parents got divorced. As a telemarketer, he was earning a modest salary but with the drive to push himself for something bigger and better, he launched his own call centre with 330 employees in New Delhi, India. After running this business for a few years, Alan took huge interest in internet marketing. Eventually, he forayed into the field of online marketing with his business partner Paul, a marketing expert.

This collaboration changed Alan’s life and took his business to its greatest heights. Now his large clientele includes personalities like Grant Cardone, Tai Lopez, Ed Mylett, Lewis Howes and Dean Graziosi among others. Alan who has been able to create a hundred-million-dollar online marketing empire now caters to his clients globally.

Alan, who was born and raised in Los Angeles, didn’t complete his academic career before starting to earn to support his family. But that didn’t stop him to cherish success. Now, he works with info products and tries to reach out to millions of people through his unique ideas. One such is his free Bible app to Instagram handle after bidding a war in the multiple six figures. Alan said he wants to help people know more about God.

Alan, who owes the credit of his success to his mother’s prayers, charitable deeds and his strong zeal to achieve goals always had this knack of promoting odd stuff that wouldn’t otherwise be promoted by others. One such example is Pig Out Chips that Alan had invested in initially. Now the products sell huge at supermarkets. He also invested in the Hundy app to help people borrow cash from other investors. Rightly nicknamed The Man Behind the Brand, Alan emerged as an email marketing expert for his indomitable spirit, uncanny business acumen and out-of- the-box thinking.

“I chose this career because I believe that if one is good at paid marketing then he/she can collaborate with any type of business. Everyone one at some point requires clients such as doctors, lawyers, surgeons and other professionals who look for marketing representation. People call me by the name, The Man Behind The Brand as, I was an early investor in companies that are at present doing very large businesses across various platforms,” said the 37-year-old expert whose marketing career has been a prolific example of how man can change his fate with a lot of hard work and determination and by virtue of small amount of luck.

Business

Spynn’s PR Playbook for Startups Turning Funding into Market Leadership

Published

3 weeks ago

March 27, 2025

Matthew Wiles

Byline: Jennyfer Ann Valencia

The recent funding boom in India, where startups raised over $428 million between March 10 and March 15, 2025, reinforces the critical role of public relations (PR) in securing investor confidence and enhancing visibility. As competition intensifies, effective PR strategies help startups differentiate themselves and build a strong market presence.

Spynn, a PR agency for startups specializing in securing top-tier media coverage, enables startups to craft compelling narratives that attract investors and maintain a positive brand image.

The Role of PR in Startup Funding

A recent survey conducted by Spynn found that startups with a strong PR strategy are significantly more likely to secure funding rounds than those without. According to the research, nearly 70% of investors say media visibility and brand credibility helped their decision-making process. This highlights PR’s direct impact on a startup’s ability to attract investment.

PR helps startups articulate their value to investors by securing media coverage and highlighting their growth potential. High-profile placements lend credibility and set up startups’ potential, making them more attractive to investors. For instance, a well-publicized success story from a startup like Zolve, one of the top funding recipients, can drive further investor interest and strengthen its brand.

India’s funding surge spans sectors including Batterytech, Edtech, Gaming, Apparel, Aerospace, Manufacturing, Fintech, Energy, and Travel. While this presents opportunities, it also brings scrutiny. Startups must manage their reputations effectively, ensuring consistency in their messaging across media platforms. As a PR agency for startups, Spynn’s expertise in reputation management helps businesses navigate these challenges by maintaining a cohesive brand identity and reinforcing investor trust.

Establishing Credibility Through Media Placements

Research from Spynn also revealed that startups that get featured on Forbes, Business Insider, and other top-tier publications experience a 50% increase in inbound investor inquiries within six months. This shows the value of securing strategic media placements to reinforce credibility and market positioning.

Strong media coverage bolsters a startup’s credibility, reinforcing its market positioning and investor confidence. Spynn ensures startups secure coverage in authoritative outlets, helping them establish themselves as thought leaders. Beyond initial publicity, Spynn focuses on building long-term relationships with media, ensuring sustained visibility and brand consistency.

Spynn’s CEO, Matteo Ferretti, emphasizes the role of storytelling, “Effective PR is about coverage and creating narratives that resonate with audiences. Startups must highlight their unique value and demonstrate how they solve real-world problems.”

PR for Growth and Global Expansion

Spynn’s data indicates that startups leveraging international PR strategies are twice as likely to successfully attract foreign investors and expand into new markets. Media coverage tailored for global audiences enhances cross-border recognition and facilitates partnerships, making PR an essential tool for growth beyond domestic markets.

As Indian startups scale, a strong PR strategy facilitates global recognition. Spynn’s international media reach helps startups gain traction in new markets and attract foreign investors. This is especially crucial for sectors like Fintech and Edtech, where global expansion is key to success.

A well-executed PR strategy strengthens a startup’s digital footprint, ensuring a consistent and engaging presence across platforms. Matteo Ferretti highlights the importance of balance, “A successful PR approach integrates both digital and traditional media to maximize impact and audience engagement.“

Ethical Considerations and Future Trends

Transparency and ethical storytelling are vital in PR. Startups must ensure authenticity in their messaging to build lasting trust. Spynn upholds ethical PR practices that align with principles of sustainability and integrity.

Indian startups must adapt to evolving PR trends, including AI-driven outreach, digital media dominance, and deeper media relationships. As competition grows, startups that take advantage of PR will have a better standing for long-term success.

Spynn’s PR strategies equip Indian startups with the tools to navigate funding surges, enhance credibility, and drive growth. By securing impactful media coverage and managing reputation effectively, startups can strengthen investor confidence and expand their market presence. As India’s startup ecosystem evolves, PR remains an indispensable asset for sustained success.