Tech

Evolution of Digital Marketing in 2019

Published

5 years ago

June 28, 2019

Jonathan Grilli

In 2019, digital marketing has changed completely!

The sad part about this is that most brands and agencies are unaware of the changes.

They are still following the traditional approaches to digital marketing. This has led to a decrease in their website traffic, sales conversions and revenues.

The result- loss of credibility and presence amongst 4 billion of the Earth’s population who use the internet!

Here we look at the major changes that have taken place in the world of digital marketing in 2019.

For brands and agencies looking to turnaround their digital fortunes, this article is a necessary read. I am not going to mention about the traditional function of SEO like-

Settling meta and title tags.
Page Loading Speed.
URL set-up
UI or UX

Most SEO agencies are already familiar with such basic set-ups. What I am going to look at will help you in-

Attracting more website traffic
Building credibility and loyalty
Climbing Google’s Search Engine Rankings Page (SERPs)
Improving the Sales Conversion Funnel
Increasing website metrics and SEO scores

According to experts, there are more than 1,805,260,010 websites on the internet! This is a phenomenally huge number.

Major Changes in Digital Marketing in 2019: The List

1. Traditional SEO Services are passé!

The top brands and agencies continue to innovate and push the boundaries of digital marketing. It is becoming increasingly difficult to rank for keywords in 2019. There is just too much competition.

The best SEO Services agencies are now mastering at innovative digital marketing solutions. Bear in mind, these innovative strategies are not easy to execute. However, if you are able to master them, you will set your brand apart from 90% of the competition.

We are talking about strategies like blogger outreach services and guest posting services. You might think that your agency is also offering the same. But acing such a complex strategy requires time, energy, expertise and unmatched resources.

If your brand wants to stand out in 2019, innovative digital marketing strategies can help drive traffic, improve SEO scores, climb the rankings and lead to actual sales!

2. A Mobile Friendly Website Version is the future and the present-

In 2018, Google shocked the world when it announced a Mobile First Indexing Strategy. In other words, for Google, a mobile responsive website sits right at the top of Google’s priority list.

If your website does not have a mobile-responsive and optimized website version, you are going nowhere. In simple terms, mobile searches now account for over 60% of all Google searches. We are talking about billions of search requests.

If you do not have a mobile optimized website, you are-

Not only encouraging Google to place you on their bad performing website list; you are also,
Cutting yourself out from millions of probable searches on the internet.

The best brand and agencies ensure that the design and content on their desktop and mobile versions are completely alike. This makes a strong case for your brand in front of Google and the users.

3. Quality Content is more Important than it ever was-

When digital marketing was at its nascent stages, money could compensate for low-quality content. You could push your brand through massive ad spends, both on Google as well as on social media.

However, in 2019, this is not going to reap the same rewards. There is a strategic shift by search and social media giants towards quality content. If you are smart, you will invest in quality content and back it up with strong media spends.

This will help you maximise your reach and ROIs like never before. The key is to invest in the content creation process. You can specifically look at creating-

100% original, long format articles that are useful, informative and keyword friendly.
Increase the use of visual rich data like images, videos, infographics and statistics.
Focus on creating catchy headlines and social media copy writing.
Aim for content that convinces and converts.

If you are able to master the content creation process, you will see immediate results within months.

4. Pay Attention to Local SEO (Google My Business, Yelp, Directories, etc.)-

Small brands cannot compete with the digital marketing budgets of larger brands. It is practically impossible to have separate digital teams and have million dollar budgets.

This is why Local SEO becomes so important for small brands to excel. Being a democratic platform, digital offers small brands ample avenues to make themselves discoverable.

For example, it is essential for small brands to maintain an active presence on Google My Business, Yelp and other Local Directories.

Active presence means-

Posting regularly on the platforms.
Maintaining updated information at all times.
Encouraging customers to post reviews and feedback.
Immediately replying to those reviews and feedback.
Reaching out to as many local directories in the area as possible.

If you maintain an active presence on GMB and other directories, Google directs users to your establishment who search within a geographical area. Maintaining an active presence on these platforms will help you get a near 30% increase in your sales and footfalls.

5. Don’t Ignore Voice Search-

Let me start by sharing a small insight-

The hottest selling item on Amazon during the Christmas and Holiday season in 2017 and 2018 was- Amazon Echo!

Yes, you heard it right Alexa and others like Siri and Cortana are now part of millions of households. Brands and agencies should not ignore voice search marketing in 2019.

It is important for websites to be compatible with voice search. This means that long tail keywords are essential. Why? Because human beings type and speak differently when searching.

Question related keywords should be a part of a brand’s content strategy. Most SEOs are not paying attention to voice search. I am sure they have their reasons. However, this can be beneficial for your brand, as it can help you get ahead of your competitors.

At present Google just gives answers to people when any voice search is done. However, I expect this to change drastically in the coming months. By staying ahead of the curve, you can ensure great returns in the future.

Conclusion

Most experts agree that going forward; Google’s algorithms are going to get more complex. They also agree that the information, which comes from Google about best practices, will also decline. This is why it is imperative for brands and agencies to keep reinventing their digital marketing strategies and goals.

By staying abreast of the changes in digital marketing, brands can hope to stay relevant and improve their digital fortunes.

If you wish to add value to the article, please do not hesitate to drop us a comment below.

Tech

The Evolution and Impact of Crypto Swapping in the Financial Landscape

Published

2 months ago

September 19, 2024

Jonathan Grilli

Introduction

The rise of cryptocurrencies has revolutionized how we think about money and how we handle financial transactions. Among these innovations, the ability to swap crypto is a significant development, enabling a more fluid exchange of digital assets. This method allows for directly swapping one cryptocurrency for another without the need for traditional financial intermediaries, such as banks or conventional exchanges. Specifically, swap crypto platforms help these transactions through decentralized systems that enhance user autonomy and security. This article delves into the intricacies of crypto swapping, exploring its mechanisms, advantages, challenges, and potential to reshape the financial ecosystem. By examining how swap crypto functions within the broader context of digital finance, we gain insights into its transformative impact on personal and commercial financial practices.

Understanding Crypto Swapping

Crypto swapping refers to the exchange of one cryptocurrency for another. This can happen on various platforms, including centralized exchanges (CEXs) and decentralized exchanges (DEXs). However, the unique aspect of crypto swapping often refers to its operation on DEXs, which use smart contracts on blockchains like Ethereum to help peer-to-peer exchanges without the need for a central authority. These smart contracts automate the transaction process, ensuring that the terms of the swap are enforced transparently and without bias. The decentralized nature of DEXs enhances security by reducing the risk of hacks associated with centralized repositories and increases privacy, as transactions do not need personal information to be disclosed. Furthermore, DEXs often provide more diverse trading pairs and can help direct swaps across different blockchain networks, expanding the versatility and reach of crypto swapping. This method significantly contributes to the fluidity and interoperability of the cryptocurrency market, promoting greater integration and utility across various blockchain ecosystems.

The Mechanics of Crypto Swapping

The technology behind crypto swapping depends on using smart contracts. These are self-executing contracts with the terms of the agreement directly written into lines of code. In the context of DEXs, intelligent contracts automate the transfer of cryptocurrencies between parties once predetermined conditions are met, ensuring trust and eliminating the need for intermediaries. Platforms like Uniswap, Sushiswap, and PancakeSwap have popularized this model by offering liquidity pools. These pools are funded by users who deposit pairs of tokens, which are then available for others to trade against. When a user initiates a swap, the intelligent contract adjusts the prices based on the pool’s supply and demand dynamics, executing the trade instantly. This method simplifies the trading process and enhances efficiency by minimizing the time lag often encountered in traditional trading environments. Additionally, it democratizes access to financial markets by allowing virtually anyone to become a liquidity provider, potentially earning transaction fees. This dynamic fosters a more inclusive financial ecosystem and underscores the transformative potential of blockchain technology in reshaping traditional economic structures.

Advantages of Crypto Swapping

Increased Accessibility: Crypto swapping democratizes access to financial markets. Anyone with an internet connection can swap tokens without approval from traditional gatekeepers like banks.
Enhanced Security: By decentralizing the exchange process, crypto swapping reduces the risk of hacks and security breaches that can plague centralized platforms.
Lower Costs: Without the overhead associated with traditional financial institutions, crypto swapping can significantly reduce transaction fees.
Immediate Settlement: Transactions on DEXs can be settled almost instantly, unlike traditional banking transactions, which can take days.

Real-Life Impact

Example 1: Emerging Markets In countries with unstable currencies or restrictive financial systems, crypto swapping provides a viable alternative for individuals to obtain more stable, internationally-recognized currencies like Bitcoin or Ethereum. For instance, Venezuelans have turned to cryptocurrencies amidst economic turmoil to preserve their savings and engage in commerce.

Example 2: Entrepreneurial Ventures Startups increasingly use crypto swapping to manage their finances more efficiently. By leveraging DEXs, these companies can avoid the hefty fees and bureaucratic hurdles associated with cross-border transactions, fostering a more global approach to business operations.

Challenges Facing Crypto Swapping

Regulatory Hurdles: The lack of clear regulations around cryptocurrencies and DEXs poses challenges, including potential future restrictions that could affect the accessibility of crypto swapping.
Market Volatility: The prices of cryptocurrencies can be highly volatile. Rapid price fluctuations can lead to market instability and affect the reliability of executing swaps at desired prices.
Technical Barriers: Using DEXs and understanding blockchain technology need a certain level of technical knowledge, which can be a barrier for the average user.
Liquidity Issues: Some less popular tokens may face liquidity issues on DEXs, making it difficult to execute large orders without impacting the market price.

The Future of Crypto Swapping

As blockchain technology evolves and more users become comfortable with digital currencies, the scope of crypto swapping will likely expand. Innovations like cross-chain swapping and integration with traditional financial systems could further enhance usability and appeal. Moreover, with increasing attention from regulators worldwide, more precise guidelines could lead to more widespread adoption and integration of crypto swapping into mainstream financial practices.

Conclusion

Crypto swapping is more than a technological novelty; it represents a fundamental shift in how individuals and businesses interact with the global financial system. By offering a secure, efficient, and accessible means of exchanging value, crypto swapping has the potential to contribute significantly to the democratization of finance. This shift could empower individuals by giving them direct control over their financial transactions, thereby reducing dependency on traditional banking institutions and systems that often impose cumbersome processes and high fees. Moreover, businesses could leverage this technology to streamline operations, cut transaction costs, and expand into global markets with fewer barriers. However, navigating the associated challenges and ensuring a favorable regulatory environment will be crucial for realizing its full potential. As such, ongoing dialogue between innovators, regulators, and stakeholders is essential to forge regulatory frameworks that safeguard participants while fostering innovation. In this evolving landscape, crypto swapping stands not as a disruption but as a transformative force with the power to redefine financial engagement on a global scale.